Pakistan’s Himalayan Pink Salt has gained international recognition after being featured in an award-winning Brazilian soap.
The soap, produced under the Savana Amazônica brand in Boa Vista, Brazil, received the Global Innovation Award at the Women in Agritech – Global Summit of Women in Agribusiness and Biotechnology. The summit took place in Belgium from September 24 to 27.
The product combines Amazonian biodiversity with Pakistan’s Pink Salt, highlighting the mineral-rich quality and purity of the natural salt. Experts praised its innovative use of natural resources and sustainable production methods. Investors, industry leaders, and dignitaries from across the globe attended the summit.
Commerce Minister Jam Kamal Khan welcomed the recognition, calling it a milestone for Pakistan’s trade and global image. He said, “Pakistan’s Himalayan Pink Salt is a natural treasure. Its use in an award-winning product in Belgium demonstrates how our resources can contribute to global innovation.”
The minister added that the achievement reflects Pakistan’s growing role in international markets, particularly in health, wellness, and cosmetics. The collaboration between Pakistan and Brazil showcases how natural resources from different regions can create world-class products.
Experts note that the award further strengthens Pakistan’s position as a trusted supplier of mineral-rich Pink Salt. Its use in skincare, wellness, and culinary products has made it increasingly popular worldwide.
The recognition also supports Pakistan’s goal of promoting natural resources in high-value industries. Authorities believe this will create new trade opportunities and enhance partnerships with international markets.
With Himalayan Pink Salt continuing to attract attention for its quality and versatility, Pakistan is expected to expand its influence in global health and wellness sectors. The award underscores the economic and cultural value of Pink Salt as a unique national resource.
In other related news also read Salt Range Faces Alarming Biodiversity Decline Amid Human and Climate Pressures
