Chinese automaker Chery has officially announced football superstar Robert Lewandowski as its Global Brand Ambassador, marking a major step in the company’s international branding strategy and reinforcing its “For Family” philosophy.
The announcement was made at Chery’s European Operations Centre in Barcelona, where Lewandowski formally joined the Chery family during a ceremony attended by senior company executives, including Zhu Shaodong, Executive Vice President of Chery International and CEO of the EU Region.
During the event, both parties signed the partnership agreement and participated in a ceremonial handover of the Chery Tiggo 9 CSH, officially launching the collaboration.
Chery said Lewandowski was chosen not only for his achievements in football but also for his professionalism, discipline, pursuit of excellence, and strong family values. The company believes these qualities closely align with the principles behind its global “For Family” vision.
Speaking at the ceremony, Lewandowski expressed enthusiasm about the partnership, saying he was pleased to work with a brand that prioritizes family values and shares his commitment to excellence and focus.
According to Chery, its “For Family” philosophy shapes every aspect of its business, from product development and safety to innovation and customer experience. The company continues to invest in intelligent mobility solutions and new-energy technologies designed to make transportation safer, smarter, and more comfortable for families.
The partnership also holds significance for Pakistan, where family-oriented vehicle purchasing remains a key factor for consumers seeking safety, comfort, technology, efficiency, and long-term value.
Chery Master Pakistan said the collaboration strengthens confidence in the brand’s global vision while highlighting its commitment to bringing world-class technologies and products to Pakistani customers.
Backed by the Master Group, Chery Master Pakistan has established one of the country’s largest CKD plug-in hybrid electric vehicle lineups, including the locally assembled Chery Tiggo 7 PHEV, Chery Tiggo 8 PHEV, and Chery Tiggo 9 PHEV.
The company says these vehicles are designed to meet the evolving needs of modern families by combining advanced technology, safety features, comfort, efficiency, and practicality.
As excitement builds toward the 2026 FIFA World Cup, Chery believes the partnership with Lewandowski will help strengthen its football and family-focused engagement initiatives while expanding the brand’s global reach.
Also read: Barcelona Suffer Heavy 4-1 Defeat at Sevilla in La Liga
