In a major step toward women’s economic empowerment, Punjab Chief Minister Maryam Nawaz Sharif has officially launched the “e-Learn She Earn” program. The initiative has been introduced with a dedicated budget of Rs. 700 million to help women gain modern digital skills and become financially independent.
The program aims to reduce the digital divide and create new earning opportunities for women across Punjab. Through free online training, women will be able to work remotely, start freelancing careers, and even launch their own online businesses from home.
Officials describe the initiative as an effort to make women the “founders of a digital revolution” in Punjab.
What is the “e-Learn She Earn” Program?
The “e-Learn She Earn” program is being executed by the Punjab Skills Development Fund (PSDF) in collaboration with the Women Development Department.
It offers free three-month online training courses designed especially for women who want to enter the digital economy. The program focuses on practical and market-relevant skills that can help participants earn through freelancing platforms, remote jobs, and digital businesses.
The initiative is expected to support thousands of women across the province.
Main Objectives of the Program
The program has been launched with several key goals, including:
- Promoting women’s financial independence
- Increasing digital literacy among women
- Creating remote work opportunities
- Supporting freelancing and entrepreneurship
- Encouraging women to join the global digital economy
- Reducing unemployment through skill-based education
The government believes digital skills can help women build sustainable careers without leaving their homes.
Courses Offered Under the Program
The training focuses on modern skills that are in high demand in both local and international markets.
Digital Marketing & E-commerce
Participants will learn how to market products and services online. The course also teaches social media marketing, online advertising, branding, and e-commerce business management.
Women will be trained to manage online stores and promote businesses on digital platforms.
Graphic Design
This course focuses on creative designing and visual communication. Participants will learn to use professional design tools for creating logos, banners, social media posts, and other visual content.
Graphic design skills can help women work as freelancers or join creative agencies.
Virtual Assistance
The virtual assistance course trains women to provide administrative and business support services to international clients remotely.
This includes managing emails, scheduling meetings, data entry, customer handling, and online office support.
Digital Customer Care
Participants will also receive professional training in customer service and online client management.
The course teaches communication skills, complaint handling, and digital customer relationship management.
Benefits for Selected Candidates
To remove financial and technical barriers, the Punjab government is offering several exclusive benefits to selected participants.
Free Laptops
Selected women will receive free laptops to help them complete training and work professionally online.
Monthly Stipends
Participants will also receive financial assistance during the training period to support their learning journey.
Internet Support
The government will provide internet support to ensure uninterrupted access to online classes and training material.
Professional Certification
Women who successfully complete the program will receive recognized certificates that can help them secure jobs and freelance opportunities.
Eligibility Criteria
Women interested in applying for the “e-Learn She Earn” program must meet the following requirements:
Age Limit
Applicants should generally be between 15 and 35 years of age. However, some specialized training tracks may allow women up to 40 years old.
Residency Requirement
Candidates must be permanent residents of Punjab and possess a valid CNIC or B-Form.
Educational Qualification
Applicants should have at least a Matric or Intermediate education, depending on the selected course.
How to Apply for the Program
Interested women can apply online through the official government portals.
The registration process is expected to include an online application form and an initial assessment test to evaluate the applicant’s aptitude and interest.
Main Application Portal
The primary registration portal for the digital skills initiative is:
- eearn.pitb.gov.pk
PSDF Enrollment
Women interested in technical and rural empowerment programs can also apply through the Punjab Skills Development Fund (PSDF).
A Major Step Toward Inclusive Growth
The “e-Learn She Earn” initiative is being seen as a landmark step toward inclusive economic growth in Punjab.
By providing free training, laptops, internet access, and financial support, the program aims to ensure women become active contributors to the digital economy.
The initiative reflects the Punjab government’s broader vision of empowering women through education, technology, and sustainable employment opportunities.
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