The Punjab government has introduced an official logo for the Basant Festival to give it a unique and unified identity. The design features Lahore Fort, colorful kites, and key elements of Punjabi culture.
Bright colors, flowers, and cultural symbols highlight the festival’s traditional importance. The logo reflects the lively and festive spirit of the Basant Festival, making it visually appealing and culturally rich. Traditional musical instruments like the dhol are included, along with illustrations of Punjabi cultural characters.
The lower section and borders of the logo incorporate traditional Punjabi designs. Officials said special artistic work was done using bold colors and flowers to enhance the logo’s overall appearance. This design aims to capture the essence of Punjab’s heritage and festive celebrations.
All activities related to the Basant Festival will now operate under this single branding. Authorities believe this will create a cohesive identity for the festival and ensure consistent promotion across the province.
The logo has been granted official trademark status to prevent unauthorized use and fake promotional materials. Officials stated that the logo must appear on all permits and promotional materials for any Basant Festival events.
Officials hope the new logo will strengthen cultural pride and make the Basant Festival more recognizable nationwide. With this official branding, the government intends to encourage safe, organized, and culturally rich celebrations.
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The introduction of the official logo marks a significant step in promoting Punjab’s heritage. It aims to preserve the spirit of the Basant Festival while ensuring that celebrations remain colorful, festive, and unified in the coming years.
