
Google Faces Rising Antitrust Pressures Amidst Transparency Concerns.
A recent study conducted by research firm Adalytics has generated controversy by suggesting that Google may have misled advertisers on its video-sharing platform, YouTube. The study claims that advertisers may have been deceived for years about Google’s proprietary TrueView skippable in-stream video ads, resulting in misplacement of their ads on problematic third-party websites. According to Adalytics, this could have cost advertisers billions of dollars.