SBP has launched a nationwide “Go Cashless” campaign ahead of Eid ul Azha 2026 to encourage secure and easy digital payments in cattle markets across Pakistan.
The campaign is part of the central bank’s broader plan to reduce dependence on cash transactions and promote the digitization of Pakistan’s financial system during one of the country’s busiest trading seasons.
Every year, cattle markets across Pakistan witness massive business activity during Eid ul Azha, with buyers and sellers traditionally relying heavily on cash payments. The SBP said it has been using the increased seasonal trading activity in recent years to encourage the adoption of digital banking services and improve financial inclusion nationwide.
This year, the scope of the “Go Cashless” campaign has been expanded significantly. According to the SBP, the initiative now covers 96 cattle markets across the country compared to 54 markets included during the 2025 campaign.
As part of the initiative, 22 participating banks will establish special camps and kiosks in selected cattle markets to assist buyers, sellers, transporters, and other service providers in using digital payment systems.
The banks will help users open accounts and introduce QR code-based payment solutions to make transactions faster and more secure during the Eid season.
To facilitate larger transaction volumes, the SBP has also announced temporary relaxations in transaction and account balance limits from May 14, 2026, until June 5, 2026.
In addition, mobile banking vans, ATMs, and Cash Deposit Machines will be deployed where possible to improve access to banking services in and around cattle markets.
The central bank has encouraged the public to use mobile banking apps, branchless banking wallets, Raast services, and QR code payment methods for Eid-related purchases.
According to the SBP, digital payments provide greater convenience and security, reduce the risks associated with carrying large amounts of cash, and help promote a more transparent and inclusive financial system in Pakistan.
