
Shah Rukh Khan Launches ODI World Cup 2023 Campaign
The International Cricket Council (ICC) and the Board of Control for Cricket (BCCI) have collaborated on a new campaign, ‘It Takes One Day’, ahead of the ICC Men’s Cricket World Cup in India. With just 77 days left until the first match, the campaign aims to connect fans worldwide to the nine emotions, known as ‘Navarasa’, commonly experienced during a cricket match.