A tribunal in Islamabad has upheld a major penalty against Kingdom Valley, ordering the housing society’s owner to pay a fine of Rs35 million. The decision supports the earlier verdict issued by the Competition Commission of Pakistan over misleading marketing practices.
According to the ruling, Kingdom Valley provided incorrect information to buyers regarding the project’s location and approval status. The tribunal noted that although the housing project is situated in Rawalpindi, it was promoted as being located in Islamabad. This misrepresentation created confusion among potential investors and buyers.
The tribunal further observed that Kingdom Valley claimed to have received a No Objection Certificate (NOC) before it was officially granted. Such claims were found to be inaccurate and misleading. Authorities stated that presenting unverified approvals can influence buyers’ decisions and create false trust.
In addition, the tribunal highlighted that advertisements for the project were published in newspapers without prior approval. These ads reportedly contained claims that were not verified by relevant authorities. The ruling stated that this practice clearly indicated an element of deception aimed at attracting buyers.
Officials emphasized that misleading advertisements in the real estate sector can cause serious harm. Many buyers rely on official claims and marketing material when making investment decisions. Incorrect information can lead to financial losses and legal complications.
The tribunal concluded that strict action was necessary to ensure transparency in the property market. It stressed that developers must provide accurate and verified details in all promotional campaigns. The fine imposed on Kingdom Valley is seen as a step toward protecting consumer rights and improving accountability.
Authorities have also urged potential buyers to verify project details independently before investing. They advised checking official approvals and location details through relevant government departments.
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The decision reinforces the importance of honest marketing in the real estate sector. It also sends a clear message that misleading claims will not be tolerated under regulatory laws.
