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Fashion Brand Zara Issues Official Statement Over Controversial Campaign

Fashion Brand Zara Issues Official Statement Over Controversial Campaign

Zara has issued a statement expressing regret for a recent ad campaign that drew criticism for featuring images reminiscent of scenes from the Israel-Gaza conflict.

Following social media backlash and complaints to the UK’s advertising watchdog, the fashion retailer decided to withdraw the remaining pictures.

Titled “The Jacket,” the campaign showcased a model against backgrounds of cracked stones, damaged statues, and broken plasterboard, leading some on social media to draw parallels with images from Gaza.

Zara clarified that the campaign, promoting its Atelier line, was conceived in July and photographed in September, well before the October conflict between Hamas and Israel.

Also Read: Ushna Shah and Other Actresses Criticizes Fashion Brand Zara for Controversial Campaign

The company explained that the images portrayed “unfinished sculptures in a sculptor’s studio” and were intended to showcase craft-made garments in an artistic context. Despite this explanation, Zara acknowledged that some customers perceived the images differently from their original intent and expressed regret for any offense caused.

This incident is part of a trend where companies, such as M&S in November, face public backlash for advertisements related to sensitive geopolitical issues.

The Advertising Standards Authority (ASA) is currently reviewing the 110 complaints received about Zara’s campaign, with complainants arguing that the imagery references the Israel-Hamas conflict and is offensive.

Zara, highlighting the artistic context of the campaign, had initially described “The Jacket” as an exercise in concentrated design, showcasing the finest aspects of Zara’s creative and manufacturing capabilities.