Snapchat has rolled out its new “Imagine AI Lens” for all users, now available for free. The feature lets users create unique visuals by simply typing text prompts.
Powered by artificial intelligence, it can instantly transform ordinary photos into creative scenes — from turning offices into playgrounds to trying on virtual outfits.
The Imagine AI Lens aims to make Snapchat more engaging and creative, allowing users to express ideas without any design experience.
Snapchat has also highlighted its commitment to responsible AI use, enforcing strict content rules to ensure all generated images remain safe and appropriate.
Users can access the feature through the lens carousel or by scanning a QR code in the app. With just a few words, they can watch their imagination come to life, making everyday snaps more fun and expressive.
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