Apple has introduced a new iPhone application called ‘Invites,’ marking its entry into the digital invitation space as Pakistani urban communities shift from traditional hand-delivered cards to electronic alternatives. The app addresses the growing trend in cities where traffic congestion has limited the ability of families to personally deliver invitations, prompting a switch to digital methods, often through basic templates shared on messaging platforms like WhatsApp.
The new app offers a range of features to assist in event planning. Users can customize their invitations by selecting backgrounds from their photo library or the app’s gallery. The platform also integrates Maps for location data and connects with the Weather app to display event forecasts.
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In addition, the app includes AI-powered tools like Image Playground for creating personalized images and Writing Tools for crafting messages. Event hosts can manage RSVPs, control which details appear in invitation previews, and make adjustments to venue addresses and background designs. Guests can access the invitations through the app or a web browser without needing an Apple account or iCloud+ subscription. The platform also allows for collaborative photo albums after events and the sharing of Apple Music playlists.
The app comes at a time when Pakistani urban communities are balancing traditional practices with modern solutions. While hand-delivered invitations remain vital for significant cultural events like weddings and housewarmings, the convenience of digital alternatives is gaining traction.
‘Invites’ is now available for download from the App Store and can also be accessed via a web browser at icloud.com/invites, adding a new dimension to the digital invitation landscape while coexisting with traditional methods.
