Belarussian fashion brand ZNWR has created a buzz with its latest collection made entirely from transparent bubble wrap, blending avant-garde design with a playful twist. The garments, including a dress priced at 280 Belarussian rubles ($86) and a jacket at 380 rubles ($116), were spotted at the ZNWR store in Minsk’s Dana Mall and quickly went viral after being featured on TikTok. The video, which humorously dubbed the outfits “anti-stress” clothing due to the bubble wrap’s popping appeal, has garnered over 100,000 views.
Read More: Study Reveals Couples Are Happier and More Satisfied Than Singles
The collection has sparked mixed reactions. While some viewers found the concept amusing, with jokes about popping the bubbles, others questioned whether the pieces were a serious fashion statement or a humorous experiment. Despite the skepticism, the bubble wrap garments are part of a limited edition—only 20 dresses and 20 jackets are available.
ZNWR’s Instagram promotes the collection as a bold choice for those seeking something unique for New Year’s Eve, offering an alternative to traditional velvet and satin holiday wear. The eccentric nature of the designs has led to comparisons with luxury fashion house Balenciaga, earning ZNWR the nickname “Balenciaga of Belarus” for its willingness to push boundaries and create high-fashion yet unconventional pieces.
