Finding the perfect balance between style, comfort, and price can be tricky, but some Pakistani brands make it look easy. Below is the top Pakistani Clothing Brand List, offering a mix of casual, trendy, and formal wear, these brands have become the go-to for anyone who wants to look good without overspending. Whether it’s a simple everyday outfit or something a bit more polished, names like Gul-Ahmed, Khaadi, Beechtree, and Limelight stand out.
These brands are not just about fashion—they’re about making everyday wear feel like a statement. Let’s take a closer look at what makes them the top choice for stylish, affordable wardrobes.
Table of Contents
Best Clothing Brands in Pakistan
| # | Brand Name | Price Range (PKR) | Website |
| 1 | Gul-Ahmed | 2,000 – 15,000 | gulahmedshop.com |
| 2 | Khaadi | 2,000 – 15,000 | khaadi.com |
| 3 | Alkaram Studio | 1,500 – 10,000 | alkaramstudio.com |
| 4 | Nishat Linen | 2,500 – 10,000 | nishatlinen.com |
| 5 | Sapphire | 2,500 – 10,000 | sapphireonline.com |
| 6 | Beechtree | 2,000 – 8,000 | beechtree.com.pk |
| 7 | Zara Shahjahan | 5,000 – 100,000+ | zarashahjahan.com |
| 8 | Generation | 2,000 – 8,000 | generation.com.pk |
| 9 | Ego | 1,500 – 6,000 | wearitwithego.com |
| 10 | Limelight | 1,000 – 8,000 | limelight.pk |
| 11 | Sania Maskatiya | 25,000 – 400,000+ | saniamaskatiya.com |
| 12 | Zainab Chottani | 30,000 – 500,000+ | zainabchottani.com |
| 13 | Maria B | 15,000 – 200,000 | mariab.pk |
| 14 | Tena Durrani | 30,000 – 300,000 | tenadurrani.com |
| 15 | Saira Shakira | 20,000 – 250,000 | sairashakira.com |
| 16 | Deepak Perwani | 200,000 – 800,000+ | deepakperwani.com |
| 17 | Nomi Ansari | 300,000 – 900,000+ | nomiansari.com |
| 18 | Shehla Chatoor | 250,000 – 1,000,000+ | shehlachatoor.com |
| 19 | Bunto Kazmi | 400,000 – 1,500,000+ | buntokazmi.com |
| 20 | Faraz Manan | 100,000 – 500,000+ | farazmanan.com |
| 21 | HSY (Hassan Sheheryar Yasin) | 50,000 – 400,000+ | hsycouture.com |
| 22 | Sana-Safinaz | 5,000 – 150,000 | sanasafinaz.com |
| 23 | Elan | 25,000 – 250,000 | elan.pk |
| 24 | Republic by Omar Farooq | 30,000 – 300,000+ | houseofrepublic.com |
| 25 | Shehla Chatoor | 250,000 – 1,000,000+ | shehlachatoor.com |
Popular Everyday Wear
These brands are beloved for their stylish yet affordable collections, ideal for casual, comfortable daily wear without compromising on quality or design.
1. Gul Ahmed
Since 1953, Gul Ahmed has been a household name in Pakistan for its wide variety of fabrics and ready-to-wear clothing. Known for collections like Summer Lawn and Winter Khaddar, Gul Ahmed offers durability, comfort, and affordability. Their designs range from simple, everyday outfits to elegant semi-formal styles, making them a popular choice for all seasons.
| Brand | Price Range (PKR) | Website | |
| Gul Ahmed | 2,000 – 15,000 | @gulahmedfashion | gulahmedshop.com |
2. Khaadi
Founded in 1998, Khaadi is celebrated for its handwoven fabrics and vibrant colors, blending traditional styles with contemporary cuts. Khaadi’s lawn collections are especially popular in summer, while their cozy Khaddar pieces dominate the winter season. Known for its unique prints and comfortable fits, Khaadi has become a go-to brand for daily, stylish wear.
| Brand | Price Range (PKR) | Website | |
| Khaadi | 2,000 – 15,000 | @khaadi | khaadi.com |
3. Alkaram Studio
Alkaram Studio, established in 1986, is known for its comfortable fabrics, vibrant prints, and affordable prices. Their seasonal collections offer a range of designs from simple everyday pieces to semi-formal outfits. Alkaram’s quality and affordability make it a popular choice for practical, stylish clothing that suits various occasions.
| Brand | Price Range (PKR) | Website | |
| Alkaram Studio | 1,500 – 10,000 | @alkaramstudioofficial | alkaramstudio.com |
4. Nishat Linen
Nishat Linen offers trendy yet affordable clothing, known for its soft fabrics and mix of traditional and modern styles. With options ranging from printed kurtas to versatile shawls, Nishat Linen caters to various needs, from casual outings to semi-formal gatherings. The brand is especially appreciated for its comfortable materials, making it a favorite among daily wear shoppers.
| Brand | Price Range (PKR) | Website | |
| Nishat Linen | 2,500 – 10,000 | @nishatlinen | nishatlinen.com |
5. Sapphire
This is a popular choice among Pakistan’s youth, known for its trendy prints and wide range of fabrics. Their collections, including Signature and Everyday Basics, offer versatile, stylish options for both casual and semi-formal occasions. Their seasonal collections, combining quality and affordability, make this brand a reliable choice for fashionable, daily wear.
| Brand | Price Range (PKR) | Website | |
| Sapphire | 2,500 – 10,000 | @sapphirepakistan | sapphireonline.com |
Trendy Ready-to-Wear Designer Clothing
These brands offer fashionable, ready-to-wear options with designs that are practical and stylish, perfect for semi-formal occasions and casual outings.
1. Beechtree
Beechtree is a favorite among young women in the country for its trendy, affordable designs. Known for vibrant colors and unique prints, Beechtree’s collection features a wide range of casual and semi-formal outfits. With its modern cuts and comfortable fabrics, Beechtree provides versatile choices that are perfect for university, casual events, or work wear.
| Brand | Price Range (PKR) | Website | |
| Beechtree | 2,000 – 8,000 | @beechtreepk | beechtree.com.pk |
2. Zara Shahjahan
Zara Shahjahan’s brand combines timeless elegance with contemporary ready to wear designs. Known for her Everyday and Luxe Pret collections, Zara Shahjahan uses minimalistic designs and quality fabrics, creating pieces that suit both casual outings and semi-formal occasions. Her collections cater to those who appreciate sophistication and subtlety in their wardrobe.
| Brand | Price Range (PKR) | Website | |
| Zara Shahjahan | 5,000 – 100,000+ | @zarashahjahanofficial | zarashahjahan.com |
3. Generation
Generation, established in 1983, is known for its culturally inspired designs celebrating the country’s heritage. Their reader to wear line includes bold prints, unique cuts, and comfortable styles, ideal for casual and semi-formal gatherings. Generation’s collections are designed for those who love vibrant, expressive clothing that captures cultural diversity.
| Brand | Price Range (PKR) | Website | |
| Generation | 2,000 – 8,000 | @generation_pk | generation.com.pk |
4. Ego
Ego is a contemporary fashion brand offering playful, youthful designs. Known for quirky prints, modern silhouettes, and comfortable fabrics, Ego’s collection is perfect for casual meet-ups, university, or a day out with friends. With vibrant colors and unique styles, Ego’s outfits allow young women to express their personality through fashion.
| Brand | Price Range (PKR) | Website | |
| Ego | 1,500 – 6,000 | @ego_pakistan | wearitwithego.com |
5. Limelight
Limelight is known for offering a wide range of stylish and affordable ready to wear options for Pakistani women. From casual to semi-formal wear, Limelight provides trendy designs with comfortable fits. The brand’s extensive collection, including everything from kurtas to western wear, has made it popular among all age groups, with choices for both daily wear and festive occasions.
| Brand | Price Range (PKR) | Website | |
| Limelight | 1,000 – 8,000 | @limelight.pret | limelight.pk |
Sophisticated Luxury Pret & Formal Wear
These luxury brands provide beautifully crafted outfits with a refined look, perfect for parties, formal dinners, and festive occasions.
1. Sania Maskatiya
Sania Maskatiya’s label is known for its sophisticated luxury pret and formal collections. Her designs feature intricate embroidery, high-quality fabrics, and modern yet traditional styles. Sania Maskatiya’s collections are ideal for formal gatherings, where elegance and understated luxury are key.
| Brand | Price Range (PKR) | Website | |
| Sania Maskatiya | 25,000 – 400,000+ | @saniamaskatiya | saniamaskatiya.com |
2. Zainab Chottani
Zainab Chottani offers sophisticated luxury pret and formal collections that are popular for festive occasions. Her designs feature delicate embroidery, luxurious fabrics, and rich color palettes, appealing to those who seek both exclusivity and style. The brand’s intricate and refined pieces make it a top choice for parties and semi-formal events.
| Brand | Price Range (PKR) | Website | |
| Zainab Chottani | 30,000 – 500,000+ | @zainabchottaniofficial | zainabchottani.com |
3. Maria B
Maria B is a renowned brand that combines modern trends with classic elegance. Her luxury formal collections include the Mbroidered and Evening Wear lines, which emphasize quality and detail, making them perfect for festive events and formal gatherings. Maria B’s designs are versatile, catering to a wide audience with refined, tasteful choices for every occasion.
| Brand | Price Range (PKR) | Website | |
| Maria B | 15,000 – 200,000 | @mariabofficial | mariab.pk |
4. Tena Durrani
Tena Durrani’s collections are inspired by local heritage, bringing a contemporary touch to formal wear. Known for her intricate designs and luxurious materials, Tena Durrani’s Formals and Luxury Pret lines are perfect for festive celebrations and formal dinners. Her outfits are crafted with attention to detail, providing an elegant look that stands out in any event.
| Brand | Price Range (PKR) | Website | |
| Tena Durrani | 30,000 – 300,000 | @tenadurrani | tenadurrani.com |
5. Saira Shakira
Saira Shakira is known for luxurious formal wear that combines modern silhouettes with intricate embroidery. The brand’s luxury pret collections are a favorite for formal dinners, celebrations, and weddings. Saira Shakira’s designs emphasize both sophistication and style, making them a perfect choice for those who prefer an elegant, contemporary look.
| Brand | Price Range (PKR) | Website | |
| Saira Shakira | 20,000 – 250,000 | @sairashakira | sairashakira.com |
Elegant Bridal Fashion Brands
These top Pakistani brands specialize in bridal couture, blending traditional craftsmanship with modern elegance, making them perfect for weddings and grand celebrations.
1. Deepak Perwani
Deepak Perwani is a prominent name in bridal couture, celebrated for his bold color choices, luxurious fabrics, and intricate detailing. His designs offer an opulent aesthetic with elaborate embroidery and rich textures, appealing to brides looking for a mix of tradition and high-fashion glamour. Perfect for wedding events, Perwani’s pieces bring a striking, vibrant flair that stands out in ceremonies.
| Brand | Price Range (PKR) | Website | |
| Deepak Perwani | 200,000 – 800,000+ | @deepakperwani | deepakperwani.com |
2. Nomi Ansari
Known for his vibrant color schemes and intricate patterns, Nomi Ansari brings a lively, celebratory feel to bridal wear. His collections feature colorful lehengas, embroidered dupattas, and detailed embellishments, perfect for Mehndi events and traditional ceremonies. Brides seeking rich, festive attire gravitate toward his unique style that emphasizes cultural vibrance and intricate craftsmanship.
| Brand | Price Range (PKR) | Website | |
| Nomi Ansari | 300,000 – 900,000+ | @nomiansari | nomiansari.com |
3. Shehla Chatoor
Shehla Chatoor’s designs are synonymous with luxury and sophistication, making her a top choice for brides. Known for her elaborate embroidery and use of fine materials, her bridal wear offers a timeless elegance that mixes traditional aesthetics with a modern twist. Each piece reflects craftsmanship and attention to detail, ideal for brides looking to make a refined, graceful statement.
| Brand | Price Range (PKR) | Website | |
| Shehla Chatoor | 250,000 – 1,000,000+ | @shehlachatoor | shehlachatoor.com |
4. Bunto Kazmi
Bunto Kazmi is a highly respected designer in Pakistan, especially for bridal couture. Her designs are known for their classical approach, reflecting traditional Mughal-era aesthetics. She uses intricate handwork and luxurious fabrics, making her bridal outfits elegant and timeless. Brides looking for traditional yet sophisticated wedding attire often turn to Bunto Kazmi’s collections for their grandeur and attention to detail.
| Brand | Price Range (PKR) | Website | |
| Bunto Kazmi | 400,000 – 1,500,000+ | @buntokazmi | buntokazmi.com |
5. Faraz Manan
Faraz Manan combines traditional South Asian influences with Western-inspired aesthetics in his bridal collections. Known for detailed embroidery, sophisticated colors, and luxurious fabrics, his bridal wear is perfect for brides who want both elegance and glamour. Manan’s pieces are designed to create a memorable look, blending modern style with cultural richness, ideal for wedding ceremonies and high-profile events.
| Brand | Price Range (PKR) | Website | |
| Faraz Manan | 100,000 – 500,000+ | @farazmanan | farazmanan.com |
Top Pakistani Traditional Bridal Wear
These elite brands are highly regarded for their detailed, traditional bridal collections, perfect for weddings and large celebrations.
1. HSY (Hassan Sheheryar Yasin)
HSY is renowned for his opulent bridal and formal couture, making it a top choice for high-profile weddings. The brand’s style is characterized by luxurious fabrics, detailed embroidery, and rich colors, providing a refined and regal look. HSY’s collections often make waves on international runways, adding grandeur and sophistication to any special occasion.
| Brand | Price Range (PKR) | Website | |
| HSY | 50,000 – 400,000+ | @hsyofficial | hsycouture.com |
2. Sana Safinaz
Launched in 1989, Sana Safinaz is known for blending traditional elements with modern elegance. Their bridal collections, such as Muzlin and Silk, are loved for their sophisticated look, featuring delicate prints and high-quality fabrics. Sana Safinaz has become a go-to for brides seeking a refined, classic style with a hint of modern flair.
| Brand | Price Range (PKR) | Website | |
| Sana Safinaz | 5,000 – 150,000 | @sanasafinazofficial | sanasafinaz.com |
3. Elan
Elan, founded by Khadijah Shah, is a luxury brand celebrated for its intricate bridal designs that blend local tradition with an international touch. Known for its elaborate embroidery and premium materials, Elan’s bridal collections are both luxurious and stylish, making them popular among fashion-forward brides.
| Brand | Price Range (PKR) | Website | |
| Elan | 25,000 – 250,000 | @elanofficial | elan.pk |
4. Republic by Omar Farooq
Republic by Omar Farooq offers a distinctive style of menswear and couture, featuring well-tailored suits, sherwanis, and traditional attire. The brand’s collections focus on sleek designs, intricate embroidery, and fine materials, making it a preferred choice for grooms seeking a modern, polished look with traditional elements.
| Brand | Price Range (PKR) | Website | |
| Republic by Omar Farooq | 30,000 – 300,000+ | @republicofficial | houseofrepublic.com |
5. Shehla Chatoor
Shehla Chatoor is known for her luxurious bridal collections that feature intricate handwork and sophisticated designs. Her bridal and formal wear combines tradition with modern elegance, using high-quality fabrics and detailed embellishments. Shehla Chatoor’s collections are perfect for brides looking to create a timeless, glamorous look on their big day.
| Brand | Price Range (PKR) | Website | |
| Shehla Chatoor | 250,000 – 1,000,000+ | @shehlachatoor | shehlachatoor.com |
Finding the right Pakistani Clothing Brand for Your Style
Choosing the right clothing brand goes beyond just following trends. It’s about finding what works best for you, your comfort, and your lifestyle. Start by considering how often you wear casual or formal clothes. If you’re looking for daily wear that’s both affordable and stylish, brands like Gul Ahmed or Khaadi offer versatile options that can easily transition from work to casual outings.
Suppose you prefer something more high-end or are attending special events. In that case, Sania Maskatiya or Maria B might be your go-to for luxury designs that stand out with intricate details and quality fabrics.
Your personal style is key—do you love bold prints and vibrant colors? Beechtree or Generation might fit that dynamic look. For something more elegant and timeless, consider Zara Shahjahan or Limelight, known for their sophisticated yet modern pieces.
Also, keep fabric in mind. Do you need something light for summer like lawn, or cozy options like khaddar for winter? The right fabric can make a huge difference in your overall comfort.
In the end, the brand that suits you best is the one that fits your personal style, lifestyle, and budget, leaving you feeling confident and comfortable in what you wear.
Frequently Asked Questions (FAQs)
What are the top clothing collections for women?
Well-known brands like Khaadi and Sana-Safinaz offer elegant collections for women, from casual to formal wear, in various stylish designs.
Are there any luxury designer brands available locally?
Yes, luxury-brands such as Sania Maskatiya and Elan offer high-fashion collections that cater to those seeking exclusive and premium clothing.
What makes the fashion industry here stand out globally?
The fusion of high-quality fabrics, intricate craftsmanship, and the distinct cultural influence makes this country’s fashion sense unique on the global stage.
How are traditional motifs used in modern clothing collections?
Many local designers incorporate traditional motifs into their collections, fusing them with contemporary designs to offer a blend of classic and modern styles.
Are there brands offering western wear in Pakistan?
Brands such as Sapphire and Limelight offer western-style clothing, including trendy dresses, casual wear, and more.
Where can I find the best clothing outlets across Pakistan?
Leading brands have outlets throughout the country, including in cities like Lahore and Karachi, making it easy to shop locally.
What makes the fashion scene unique here?
The mix of modern design elements and traditional craftsmanship creates a distinctive fashion that is gaining international recognition.
Where can I find stylish clothing for men?
Popular stores like Bonanza Satrangi and Republic by Omar Farooq provide a wide selection of men’s clothing, from everyday wear to formal outfits.
What is the list of top clothing brands in Pakistan for 2024?
Some of the top clothing brands in Pakistan include Khaadi, Gul-Ahmed, and Maria B, offering a variety of options from casual wear to bridal collections.
Where can I shop for traditional and modern clothes online?
Many online stores offer a wide range of clothing, including Khaadi and Gul-Ahmed, where you can shop for both eastern and western styles.
What are the latest trends in fashion brands here?
The latest trends include a mix of embroidered fabrics, lawn collections, and the fusion of traditional and contemporary styles.
Which is the best clothing brand in Pakistan?
Leading names like Khaadi, Sana-Safinaz, and Nishat Linen offer a diverse range of clothes, known for their quality and style.
Are there popular clothing stores that offer luxury wear?
High-end brands such as Sania Maskatiya and Deepak Perwani provide luxury clothing, including bridal-wear and special occasion outfits.
Where can I find bridal-wear online?
Online stores from well-known fashion houses, like Elan and Maria B, offer stunning bridal-wear and custom pieces for special occasions.
How can I buy high-quality traditional clothes?
Designer brands spanning Sana Safinaz and Khaadi specialize in offering traditional attire, such as shalwar kameez, made with high-quality fabrics.
Why are certain clothing brands so popular in Pakistan?
These brands stand out for their rich use of textiles, intricate embroidery, and blending of traditional motifs with modern fashion.
Can I find affordable clothing from popular clothing brands?
Affordable options are available at brands such as Limelight and Beechtree, which combine style with comfort at budget-friendly prices.
What collections are available for women and kids?
Leading brands offer dedicated collections for both women and kids, from casual wear to elegant occasion wear, ensuring there’s something for everyone.
Do popular brands offer both formal and casual clothing?
Yes, most popular brands including Gul-Ahmed and Nishat Linen offer a variety of formal and casual wear, perfect for different occasions.
Are international brands available in the local fashion scene?
Several international brands are now available across outlets in Pakistan, offering a range of clothing that blends eastern and western influences.
