Synergy Group has secured seven awards at the Dragons of Pakistan 2026 Awards, earning recognition for creative and strategic campaigns developed for Pakistan State Oil (PSO) and KFC Pakistan.
The marketing communications group won three Gold, two Silver and two Bronze Dragons through its subsidiaries, Synergy Advertising and Synite Digital.
The achievement highlights the group’s growing presence in Pakistan’s advertising and digital communications industry, with its campaigns receiving recognition across multiple categories.
The Dragons of Pakistan Awards feature an international judging process, with entries from Pakistan evaluated by judging panels based outside the country.
Synergy Advertising wins five awards for PSO
Synergy Advertising secured five of the group’s seven awards for campaigns developed for Pakistan State Oil.
The agency’s Safety Starts Young campaign received a Gold Dragon, recognizing the campaign’s creative and strategic approach.
Its Made in Pakistan campaign also performed strongly at the awards, securing one Gold Dragon and one Bronze Dragon.
Meanwhile, Synergy Advertising received one Silver and one Bronze Dragon for its Blaze Xtreme campaign.
The results reflect the agency’s work across different campaign themes and demonstrate its ability to develop creative communications for a major national brand.
Synite Digital recognised for KFC Pakistan campaigns
Synergy Group’s digital subsidiary, Synite Digital, added two more awards to the group’s total for its campaigns developed for KFC Pakistan.
The agency won a Gold Dragon for the Champions Deal (Wicket Gone, Zinger On) campaign.
Synite Digital also secured a Silver Dragon for the HotShot Shakers campaign.
The two awards further contributed to Synergy Group’s overall performance at the 2026 edition of the awards and highlighted the group’s work across both traditional advertising and digital campaigns.
Synergy Group celebrates creative achievement
Synergy Group Chairman and CEO Ahmed Kapadia said the recognition demonstrated the company’s belief that ideas developed in Pakistan can compete successfully on international platforms.
Kapadia said the awards reflected the creativity and strategic thinking of the group’s teams, while also highlighting the importance of collaboration between agencies and clients.
According to the group, receiving recognition across different clients, campaigns and teams demonstrates its continued focus on developing ideas that can engage audiences, strengthen brands and deliver measurable value.
The company also credited its employees and clients for supporting ambitious creative work and helping transform campaign concepts into award-winning projects.
Focus on local insight and creative innovation
Synergy Group said its latest achievement reflects an approach that combines local consumer insights, strategic thinking and creative innovation.
The group has worked across Pakistan’s marketing and communications sector since its establishment in 1999, building a portfolio that includes advertising, digital communications and other marketing services.
The seven awards at Dragons of Pakistan 2026 add to the group’s record of recognition at major industry awards over the years.
The company said its objective remains to create campaigns that connect with audiences while delivering meaningful results for clients.
The latest awards also demonstrate the range of work being produced by Synergy Advertising and Synite Digital, from public-awareness and national-brand campaigns to digital promotions and consumer-focused initiatives.
Recognition for Pakistan’s creative industry
The success of Synergy Group at the Dragons of Pakistan 2026 Awards also highlights the growing recognition of creative work originating from Pakistan.
With entries assessed by international judging panels, the awards provide agencies with an opportunity to benchmark their campaigns against work from a broader creative industry.
Synergy Group’s seven-award haul, including three Gold Dragons, two Silver Dragons and two Bronze Dragons, marks a significant achievement for the organisation and its partner brands.
The company said the recognition reinforces its commitment to developing creative ideas rooted in Pakistani audiences while maintaining the strategic and creative standards required to compete on international platforms.
For Synergy Group, the latest achievement represents recognition not only for individual campaigns but also for the teams and clients behind them.
The group said it will continue focusing on creativity, innovation and strategic communication as it develops campaigns for brands across Pakistan.
Also read: Synergy Group Triumphs At 2024 Effie Awards
