A video circulating on social media claims that Arif Habib, the new owner of Pakistan International Airlines (PIA), promised a 50% discount on all Hajj and Umrah tickets. The clip, shared by senior PML-N London leader Waheed Nazir on X (formerly Twitter), also suggested that every year the poor would receive an Umrah package.
However, the video is not real. Experts and internet users have confirmed it is an AI-generated deepfake. The hyper-realistic clip shows Habib in what looks like a PIA cockpit, delivering a message mixing corporate language with populist promises.
Many viewers quickly noticed signs of AI manipulation. Some called the video a deepfake outright, while others treated it as satire. There has been no official confirmation from PIA, the Arif Habib-led consortium, or the government about any discount or free Umrah packages. The viral video remains a parody and does not represent actual policy.
This incident highlights the growing use of AI in creating hyper-realistic videos. Experts warn that such deepfakes can mislead viewers and spread misinformation rapidly. Social media users are encouraged to verify any videos before sharing them widely, especially when they involve high-profile figures or controversial claims.
PIA has not announced any plans to reduce Hajj or Umrah ticket prices. The airline’s privatization process is ongoing, and all claims in the video are false. The incident emphasizes the importance of digital literacy and critical thinking when consuming online content.
Despite the video being fake, it has sparked debate online. Users commented on the promises in the clip, some joking about the idea of discounted Hajj packages, while others highlighted the risks of AI-generated misinformation.
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PIA officials have not yet released an official statement regarding the deepfake. Authorities are monitoring the situation, and the public is advised to rely only on verified announcements from the airline or government sources.
