Hum networks launches Pakistan’s first ever Arabic dubbed channel ‘Hum Arabia’
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Hum Arabia, Pakistan’s first Arabic-dubbed YouTube channel, aims to strengthen cultural ties between Pakistan and the Arab world, a top Hum TV network official said on Saturday, citing similarities between the Arabic and Urdu languages.
Hum Network, one of South Asia’s leading television networks, announced this week that it would launch Hum Arabia on June 1, calling it the “region’s first” as well.
The channel will feature a diverse range of popular Hum TV dramas and shows that have been translated and dubbed to retain the essence and spirit of the original performances while also providing entertainment specifically tailored to the “tastes and preferences of the Arab audience,” according to the network officials.
“There are many parallels between Urdu and Arabic-speaking audiences.” Cultural values, religious norms, shared heritage, and common history are all relevant. “All of these parallels make the content relatable and both cantons relevant to each other,” Maimona Siddiqui, CCO of HUM TV Network, told.
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“The initiative’s goal is to familiarise and immerse the Arabic-speaking audience in our cultural representation.” Because Arabic is the closest language to Urdu, Hum Arabia will serve as a link between the two regions for better mutual understanding.”
Hum Arabia will premiere with the release of the drama series ‘Parizaad,’ which has gained massive popularity and success in both Pakistan and abroad. Ahmed Ali Akbar stars as the protagonist in the ensemble drama.
“Parizaad touched many people’s hearts, and not just in Pakistan.” It has a huge fan base in India. “I am still receiving messages and love from all over the world,” Kiran Tabeir, who played Akbar’s sister in the show, told.
“I am honoured that another region will be watching the game.” I’m sure the Arabic audience will enjoy it as well. Parizaad covered so many topics that audiences from all over the world will find it relatable.”
According to HUM TV officials, the decision to launch Hum Arabia was made in response to the overwhelming appreciation and widespread consumption of HUM TV’s content in the Middle East and North Africa (MENA) region.
“Human Arabia has a global reach.” “It aims to reach all of the Arabic-speaking audience wherever they are,” Siddiqui said.
“It may also result in stronger ties between the Pakistani and Arab entertainment communities.”
The venture would soon include a variety of other genres, and the HUM TV Network was open to the possibility of providing access to Arabic content to Pakistani audiences as well, she added.
