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What is TikTok ?
TikTok functions as a video-sharing application, facilitating the creation and sharing of concise videos encompassing diverse topics. While primarily optimized for mobile usage, TikTok video consumption is also supported through its web-based application. The platform empowers users to unleash their creative prowess by incorporating filters, stickers, voiceovers, sound enhancements, and musical accompaniments into their content.
Why TikTok Is So Famous ?
With its monthly active user count surpassing 1 billion, TikTok is swiftly narrowing the gap with Instagram as a prominent player among social media platforms. Furthermore, it achieved the distinction of being the most downloaded photo and video application on the App Store during its inaugural year.
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What lies beneath the extensive triumph of this platform? What propels its rapid and widespread adoption, connecting billions of users globally? Let’s delve into several pivotal factors contributing to TikTok’s remarkable popularity.
- Promotional Support from Celebrities
- Trending Viral Patterns and Challenges
- Simple Content Generation, Sharing, and Consumption
11 Best Ways To Go Viral On TikTok
Moving forward to the valuable insights. We’ve gathered a range of strategies that can improve your chances of achieving TikTok virality, covering filming, hashtags, and editing.
- Follow Trends
TikTok is famous for its music and audio integration. Incorporating trending sounds into your content significantly enhances your chances of going viral. Using popular audio works well due to its catchy nature (leading to longer view times), viewers’ anticipation of your video’s theme, and the potential for users to discover your content through audio-related search pages.
Even if you’ve recorded your original audio, consider adding a trending song as a background track to maximize your chances of virality
Remember, brand accounts have a more limited Commercial Music Library than creators and regular users. So, before joining an audio trend, check if your account can access it. Here are extra tips for finding TikTok sounds suitable for business use.
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- Use Hashtags Effectively
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Hashtags and challenges play a significant role on TikTok, contributing to the overall user experience. Utilizing them intelligently can enhance the exposure of your content. Integrating pertinent hashtags and engaging in trending challenges can amplify the likelihood of a broader audience stumbling upon your content.
Some tips for using hashtags:
- Employ a combination of widely-used and specialized hashtags, rather than focusing solely on one type.
- Avoid using generic hashtags like #FYP or #foryou – they yield limited results.
- Limit the use of hashtags to 3-5 at most.
- Craft Compelling and Shareable Content
Producing content that people want to share is a pivotal element in achieving TikTok virality. What types of content prompt individuals to share with their friends and followers? Here are a few proven themes:
Humorous/entertaining: We all enjoy tagging friends in memes and sending amusing videos to our group chats, don’t we?
Educational: The hashtag #LearnOnTikTok is popular for a reason – so why not educate people? If the information is surprising or distinctive, it’s likely to be shared to spread the lesson.
Inspirational: Inspiration can take various forms – demonstrating problem-solving, enhancing appearance/health/lifestyle, or presenting something for one’s wishlist. If your content inspires someone enough to prompt a change in their behavior or life, they’re inclined to share it with others.
- Begin with a Captivating Introduction and Keep it Concise
As mentioned earlier, TikTok considers average watch time as a component of its algorithm. Therefore, it’s crucial to capture a viewer’s interest within the initial moments and provide them with a compelling reason to engage with your video for as long as possible. This underscores the significance of starting with a strong hook.
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While TikTok has extended video lengths gradually, in general, shorter videos tend to perform better. However, if you intend to create a longer video, focus on storytelling and maintaining a coherent structure.
Useful tip: To identify the effectiveness of your hooks, review your TikTok analytics to determine which videos exhibit the highest average watch time.
- Connect with Audience
Interact, reply to comments, engage with related content to foster community and encourage sharing.
- Master Video Editing
TikTok thrives on visuals, and honing your video editing skills can enhance the allure of your content. Editing encompasses tasks like incorporating captions and stickers, and advancing your proficiency in video transitions and special effects.
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For editing TikTok videos, consider utilizing the in-app editing tools or third-party applications. Analyze the transitions and trends employed by well-received creators within your niche. While it might be daunting initially, consistent practice with TikTok video editing will gradually simplify the process.
- Partner with Fellow Creators or Brands
Teaming up with other profiles can significantly expand your TikTok presence. Through collaborations, you can gain exposure to each other’s followers, reaching an untapped audience.
Valuable tip: Approach creators/brands with similar or slightly larger followings than yours for a more comfortable and mutually advantageous collaboration.
- Maintain a Regular Posting Schedule
To a certain extent, achieving viral success involves numbers. Posting frequently increases your follower count and provides more opportunities for a video to go viral.
- Share Your TikTok Content Across Other Social Platforms
While TikTok is a prime avenue for viral exposure, other platforms also hold potential. Promoting your TikTok videos on different social media networks can broaden your audience and attract new followers. Consider the way sharing Twitter posts has gained traction on platforms like Instagram and LinkedIn.
- Incorporate Comment-Prompting Moments
Recall how a robust engagement rate can prompt TikTok to distribute your video to more users’ feeds? You can boost this rate by strategically inserting moments in your video that encourage viewers to comment, creating what’s known as “comment bait.”
- Embrace Authenticity and Sincerity
Audiences tend to connect with and distribute content that feels genuine and authentic. Don’t shy away from displaying your personality and being true to yourself in your videos. Allow this principle to shape your content as well – viewers are more inclined to watch and share videos from creators and brands that exhibit genuine enthusiasm in their content.[/vc_column_text][/vc_column][/vc_row]
