Buying gold has become increasingly unaffordable as prices surge to new record highs globally and locally.
On Wednesday, international gold rates jumped sharply by $86 per ounce, hitting an all-time high of $3,310. This spike quickly affected Pakistan’s market, where 24-karat gold rose by Rs. 7,373 per tola, reaching a record Rs. 348,000 per tola—the highest ever seen.
Read more: Gold Prices Surge to Record Highs
The price of 10 grams also climbed steeply to Rs. 298,353.
Analysts link the ongoing price surge to global economic instability, inflation, and a shift towards safe-haven assets. In Pakistan, gold sales have slowed significantly as prices move out of reach for the average buyer.
With no immediate correction in sight, both consumers and investors remain on alert as gold continues its historic rise.
