The Pakistani fashion industry is renowned for its creativity and diversity, with options ranging from affordable everyday wear to high-end designer pieces. This list of 30 top brands spans multiple categories to cover all your fashion needs—whether you’re looking for budget-friendly styles, chic western wear, or luxurious designer outfits.
It’s up to you how you like styling your clothes, but just to refine your skills and bring the best lookout, you’ll find some styling tips at the very end of the blog.
Table of Contents
Best Clothing Brands in Pakistan
| No. | Category | Brand | Website |
|---|---|---|---|
| 1 | Most Affordable | Limelight | limelight.pk |
| 2 | Most Affordable | Zellbury | zellbury.com |
| 3 | Most Affordable | Warda | warda.com.pk |
| 4 | Most Affordable | SAYA | saya.pk |
| 5 | Most Affordable | So Kamal | sokamal.com |
| 6 | Best for Men | Junaid Jamshed | junaidjamshed.com |
| 7 | Best for Men | Bonanza Satrangi | bonanzasatrangi.com |
| 8 | Best for Men | Charcoal | charcoal.com.pk |
| 9 | Best for Men | Edenrobe | edenrobe.com |
| 10 | Best for Men | Diners | diners.com.pk |
| 11 | Best for Women | Khaadi | khaadi.com |
| 12 | Best for Women | Sana Safinaz | sanasafinaz.com |
| 13 | Best for Women | Generation | generation.com.pk |
| 14 | Best for Women | Sapphire | sapphireonline.com |
| 15 | Best for Women | Maria B | mariab.pk |
| 16 | Best for Kids | Bachaa Party | bachaaparty.com |
| 17 | Best for Kids | Hopscotch | hopscotch.pk |
| 18 | Best for Kids | Featherhead | featherheadpk.com |
| 19 | Best for Kids | Babyshop Pakistan | babyshopstores.com |
| 20 | Best for Kids | Edenrobe Kids | edenrobe.com |
| 21 | Best Designer | HSY | hsycouture.com |
| 22 | Best Designer | Deepak Perwani | deepakperwani.com |
| 23 | Best Designer | Elan | elan.pk |
| 24 | Best Designer | Nomi Ansari | nomiansari.com |
| 25 | Best Designer | Sania Maskatiya | saniamaskatiya.com |
| 26 | Best Western Wear | Outfitters | outfitters.com.pk |
| 27 | Best Western Wear | Breakout | breakout.com.pk |
| 28 | Best Western Wear | Denizen by Levi’s | levi.com/pk |
| 29 | Best Western Wear | Hustle N Holla | hustlenholla.com |
| 30 | Best Western Wear | The Chintz | thechintz.com |
Most Affordable Pakistani Clothing Brands
These brands offer trendy and budget-friendly fashion, making stylish clothing accessible for everyone.
1. Limelight
Limelight is one of the country’s top brands for affordable fashion, offering a wide range of clothing including casual wear, pret, and semi-formal outfits. Known for its vibrant designs and accessible pricing, Limelight appeals to all age groups.
| Brand | Price Range (PKR) | Website |
| Limelight | 1,500 – 10,000 | limelight.pk |
2. Zellbury
Zellbury is popular for its trendy, affordable collections, featuring everything from unstitched fabrics to ready-to-wear outfits. With accessible pricing, Zellbury makes it easy to look stylish on a budget.
| Brand | Price Range (PKR) | Website |
| Zellbury | 1,000 – 7,000 | zellbury.com |
3. Warda
Warda specializes in affordable eastern wear, offering seasonal collections and vibrant prints that make it a favorite among budget-conscious shoppers. The brand’s range includes unstitched, semi-formal, and casual options.
| Brand | Price Range (PKR) | Website |
| Warda | 1,500 – 10,000 | warda.com.pk |
4. SAYA
SAYA is known for affordable eastern clothing that caters to all age groups, with collections that include unstitched fabrics, casual wear, and semi-formal attire. The brand is ideal for everyday wear and casual gatherings.
| Brand | Price Range (PKR) | Website |
| SAYA | 1,500 – 8,000 | saya.pk |
5. So Kamal
So Kamal offers trendy, budget-friendly outfits that are perfect for daily wear. With a focus on casual wear and semi-formal options, So Kamal combines affordability with style, making it a go-to brand for practical, stylish clothing.
| Brand | Price Range (PKR) | Website |
| So Kamal | 1,200 – 8,000 | sokamal.com |
Best Pakistani Clothing Brands for Men
These top brands focus on men’s fashion, providing quality fabrics and stylish designs suitable for every occasion, from casual outings to formal gatherings.
1. Junaid Jamshed (J.)
Junaid Jamshed, or J., is highly regarded for its traditional men’s wear, featuring shalwar-kameez, kurtas, and waistcoats in versatile colors and styles. With a commitment to quality and affordable rates, J. is ideal for men who want a classic look with a modern twist.
| Brand | Price Range (PKR) | Website |
| Junaid Jamshed | 1,800 – 12,000 | junaidjamshed.com |
2. Bonanza Satrangi
Bonanza Satrangi is popular for its men’s traditional attire, offering a wide range of shalwar-kameez and kurta designs. With comfortable fabrics and classic designs, Bonanza Satrangi is perfect for men who appreciate traditional fashion.
| Brand | Price Range (PKR) | Website |
| Bonanza Satrangi | 1,500 – 10,000 | bonanzasatrangi.com |
3. Charcoal
Charcoal is known for its refined western wear for men, offering well-tailored suits, dress shirts, and trousers. Ideal for formal occasions and business settings, Charcoal combines style with sophistication, making it a popular choice among professionals.
| Brand | Price Range (PKR) | Website |
| Charcoal | 3,000 – 20,000 | charcoal.com.pk |
4. Edenrobe
Edenrobe offers a diverse range of men’s clothing, including stylish kurtas, shalwar-kameez, and formal wear. Known for blending tradition with modern aesthetics, Edenrobe is an excellent choice for men looking for both casual and formal styles.
| Brand | Price Range (PKR) | Website |
| Edenrobe | 2,000 – 18,000 | edenrobe.com |
5. Diners
Diners provides a wide selection of men’s clothing, from casual wear to formal suits. The brand’s focus on quality and affordability makes it a top choice for men who want stylish attire for work and social events.
| Brand | Price Range (PKR) | Website |
| Diners | 1,500 – 12,000 | diners.com.pk |
Best Clothing Brands for Women
These brands cater to women’s fashion, offering everything from traditional eastern wear to stylish western outfits. Each brand provides unique designs that appeal to a variety of tastes and occasions.
1. Khaadi
Khaadi is a well-recognized clothing store in the country, renowned for its intricate handwoven fabrics and beautiful eastern wear designs, offering everything from casual pret to luxurious chiffon and embroidered outfits. Khaadi’s collections blend cultural richness with modern styles, making it one of the country’s most iconic women’s clothing brands.
| Brand | Price Range (PKR) | Website |
| Khaadi | 2,000 – 15,000 | khaadi.com |
2. Sana Safinaz
Sana Safinaz is synonymous with high-end fashion, offering elegant lawn suits, pret, and formal wear. Known for its luxurious fabrics and intricate detailing, Sana Safinaz’s collections are perfect for weddings, parties, and festive events.
| Brand | Price Range (PKR) | Website |
| Sana Safinaz | 3,500 – 30,000 | sanasafinaz.com |
3. Generation
Generation is celebrated for its culturally inspired, bohemian designs. The brand offers a variety of ready-to-wear eastern outfits that embrace the country’s rich heritage with contemporary flair, making it a go-to choice for women who value comfort and individuality.
| Brand | Price Range (PKR) | Website |
| Generation | 2,000 – 12,000 | generation.com.pk |
4. Sapphire
Sapphire brings premium fabric quality and vibrant prints, offering seasonal collections that range from lawn suits for summer to cozy velvet outfits for winter. Sapphire’s western and fusion styles make it ideal for both everyday wear and festive occasions.
| Brand | Price Range (PKR) | Website |
| Sapphire | 2,500 – 20,000 | sapphireonline.com |
5. Maria B
Maria B offers a blend of traditional and western styles, with collections that include bridal wear, luxury pret, and casual wear. Known for using high-quality fabrics and elegant embroidery, Maria B’s designs suit a wide variety of occasions, from everyday to formal events.
| Brand | Price Range (PKR) | Website |
| Maria B | 2,500 – 30,000 | mariab.pk |
Best Pakistani Brands for Kids
These brands specialize in comfortable, stylish, and durable kidswear, offering vibrant options for children of all ages. From playful casuals to formal outfits, these brands make dressing kids fun and practical.
1. Bachaa Party
Bachaa Party is a one-stop shop for all kids’ essentials, including clothing, shoes, and accessories. Known for its playful and trendy designs, Bachaa Party provides quality and comfort at an affordable price, making it popular among parents.
| Brand | Price Range (PKR) | Website |
| Bachaa Party | 500 – 5,000 | bachaaparty.com |
2. Hopscotch
Hopscotch is a top choice for kidswear, featuring bright colors, fun prints, and durable fabrics. The brand’s collection ranges from everyday essentials to stylish outfits, ideal for both playtime and special occasions.
| Brand | Price Range (PKR) | Website |
| Hopscotch | 600 – 3,000 | hopscotch.pk |
3. Featherhead
Featherhead offers premium kidswear with a focus on comfortable, stylish designs. Known for using high-quality fabrics, Featherhead’s collection includes both casual and formal attire, making it a great choice for kids who want to look stylish and feel comfortable.
| Brand | Price Range (PKR) | Website |
| Featherhead | 1,200 – 6,000 | featherheadpk.com |
4. Babyshop Pakistan
Babyshop Pakistan is a popular retail chain offering a wide selection of children’s clothing, accessories, and shoes. The brand provides options for infants to young teens, with a focus on comfort, variety, and affordability.
| Brand | Price Range (PKR) | Website |
| Babyshop | 700 – 4,000 | babyshopstores.com |
5. Edenrobe Kids
Edenrobe Kids features trendy and comfortable designs for both boys and girls. With a stylish collection that includes festive and casual wear, Edenrobe Kids combines quality with affordability, making it a reliable choice for parents.
| Brand | Price Range (PKR) | Website |
| Edenrobe Kids | 900 – 3,500 | edenrobe.com |
Best Designer Clothing in Pakistan
These designer brands are celebrated for their exquisite craftsmanship, luxurious fabrics, and sophisticated styles, making them ideal for weddings, parties, and other high-profile events.
1. HSY (Hassan Sheheryar Yasin)
HSY is one of Pakistan’s premier luxury designers, specializing in glamorous bridal and formal wear. Known for intricate embroidery, bold designs, and high-quality fabrics, HSY’s creations are a favorite for weddings and grand celebrations.
| Brand | Price Range (PKR) | Website |
| HSY | 50,000 – 400,000+ | hsycouture.com |
2. Deepak Perwani
Deepak Perwani is renowned for his luxurious menswear and bridal collections. With a focus on refined elegance and intricate detailing, his designs are highly sought after by those looking for exclusive, high-end fashion for special occasions.
| Brand | Price Range (PKR) | Website |
| Deepak Perwani | 20,000 – 100,000+ | deepakperwani.com |
3. Elan
Elan, founded by Khadijah Shah, is a top luxury brand known for its opulent bridal and formal wear. Elan’s collections combine Pakistani craftsmanship with a contemporary touch, making it a top choice for brides and fashion-forward individuals.
| Brand | Price Range (PKR) | Website |
| Elan | 25,000 – 250,000 | elan.pk |
4. Nomi Ansari
Nomi Ansari is known for his vibrant colors and intricate embellishments, especially in bridal and party wear. His unique designs make bold statements, and his collections are highly regarded for Mehndi events and wedding ceremonies.
| Brand | Price Range (PKR) | Website |
| Nomi Ansari | 30,000 – 900,000+ | nomiansari.com |
5. Sania Maskatiya
Sania Maskatiya is celebrated for her luxurious pret and formal wear collections that blend traditional craftsmanship with modern design elements. Her collections are perfect for festive occasions, weddings, and elegant evening events.
| Brand | Price Range (PKR) | Website |
| Sania Maskatiya | 25,000 – 400,000+ | saniamaskatiya.com |
Best Western Wear Brands in Pakistan
These brands bring a touch of global fashion to local streets, offering trendy casual and semi-formal outfits that appeal to young, fashion-conscious individuals.
1. Outfitters
Outfitters is a well-known brand for contemporary western wear, especially popular among young adults. From casual tees and jeans to trendy jackets and hoodies, Outfitters offers a wide range of stylish options that keep up with global fashion trends.
| Brand | Price Range (PKR) | Website |
| Outfitters | 1,000 – 8,000 | outfitters.com.pk |
2. Breakout
Breakout is a go-to brand for youth-oriented western fashion, featuring trendy designs in casual and semi-formal wear. The brand’s affordable yet stylish options, including jeans, t-shirts, and jackets, make it a favorite for everyday and laid-back styles.
| Brand | Price Range (PKR) | Website |
| Breakout | 1,200 – 7,000 | breakout.com.pk |
3. Denizen by Levi’s
Denizen by Levi’s brings high-quality denim and casual clothing to the country, combining Levi’s heritage with a budget-friendly approach. Known for durable jeans and casual shirts, Denizen is perfect for men and women looking for a polished yet relaxed style.
| Brand | Price Range (PKR) | Website |
| Denizen | 2,000 – 10,000 | levi.com/pk |
4. Hustle N Holla
Hustle N Holla caters to the young, fashion-forward crowd with trendy casual and western styles. Known for its modern designs and affordable prices, the brand’s collection includes tops, pants, and dresses that keep up with global trends, appealing to style-conscious individuals.
| Brand | Price Range (PKR) | Website |
| Hustle N Holla | 1,500 – 5,000 | hustlenholla.com |
5. The Chintz
The Chintz offers a unique selection of western wear that reflects contemporary global fashion trends. Featuring chic tops, trousers, dresses, and skirts, The Chintz provides stylish options for casual and semi-formal occasions at accessible prices.
| Brand | Price Range (PKR) | Website |
| The Chintz | 1,200 – 4,000 | thechintz.com |
Styling Tips for Pakistani Fashion
Looking stylish isn’t just about the clothes you buy; it’s about how you put them together. Here are some key tips to help you style Pakistani outfits for all occasions, whether you’re dressing traditionally or aiming for a modern look.
1. Find the Right Fit
- Why it Matters: A well-fitting outfit enhances your look more than any specific design or pattern. Avoid clothes that are overly tight or too loose, as the right fit should complement your body shape.
- Tips: Tailoring can make a big difference, especially with shalwar kameez and suits. A good tailor can ensure that your outfit sits perfectly on your frame.
2. Accessorize Smartly
- Why it Matters: Accessories add personality to an outfit, making it feel more unique and put-together.
- Tips:
- For eastern wear like kurtas or shalwar-kameez, try adding a watch or bracelet to complete the look.
- With western outfits, consider belts, watches, or even a simple chain to elevate a casual outfit.
- Women can experiment with jhumkas (traditional earrings) or statement necklaces for an added touch of elegance.
3. Layer for Depth
- Why it Matters: Layering adds depth and visual interest, helping you create stylish, versatile looks.
- Tips:
- Layer a denim or leather jacket over a casual kurta or a tee for a trendy fusion look.
- For colder months, throw on a shawl or a blazer over your traditional wear to stay warm without compromising on style.
4. Experiment with Colors and Patterns
- Why it Matters: Bold colors and patterns can make a fashion statement but need to be balanced for an elegant look.
- Tips:
- Mix solids with patterns—pairing a solid-colored kameez with a printed shawl or dupatta keeps the look balanced.
- When styling western wear, opt for neutral-colored pants with a bold-colored or patterned top for a tasteful contrast.
- Monochromatic outfits can look chic and elegant; try matching tops and bottoms in the same color family.
5. Footwear Choices Can Transform Your Look
- Why it Matters: Footwear can either elevate or undermine an outfit, so choose wisely.
- Tips:
- With eastern outfits, classic leather loafers or traditional khussas are ideal.
- For western or fusion styles, go for clean, minimalist sneakers, loafers, or heels (for women) to add polish.
- When wearing formal attire, ensure your shoes are polished and free of scuffs—this small detail makes a big difference.
6. Balance Traditional and Modern Elements
- Why it Matters: Blending traditional and modern styles creates unique looks and helps you stand out.
- Tips:
- Pair a kurta with jeans instead of traditional bottoms for a fusion look.
- Add modern jewelry to a classic sari or shalwar kameez for an elegant twist.
- With western outfits, a shawl or dupatta can add an ethnic touch, making the outfit feel uniquely Pakistani.
7. Confidence is Key
- Why it Matters: Ultimately, the best accessory to any outfit is confidence.
- Tips: Wear clothes that make you feel comfortable and confident. When you feel good in what you’re wearing, it naturally enhances your appearance.
These styling tips will help you make the most of your wardrobe, allowing you to mix and match pieces effortlessly while maintaining a polished look.
Frequently Asked Questions (FAQs)
How can I pick clothes that will last longer?
Choosing outfits made from durable textiles like cotton, linen, or blended materials helps improve wear life. Look for items with reinforced stitching and good fabric weight, as these indicators often point to greater endurance. Proper care, such as following washing instructions, also helps maintain their condition.
What are some essential pieces every wardrobe should include?
Versatile essentials include plain tops, well-fitted trousers, a lightweight jacket, and a classic pair of comfortable shoes. Having a mix of casual and semi-formal pieces can cover most settings and help you assemble complete looks with ease.
Where can I find both classic and contemporary styles?
There are several brands known for combining timeless styles with current trends. Explore stores that focus on evolving their collections each season, as they usually balance updated looks with lasting appeal.
Are there options available for young children?
Yes, numerous local outlets specialize in attire for toddlers and younger kids, offering a variety of comfortable and colorful designs. These shops often consider practical factors, such as easy-to-wash fabrics and simple fastening, ensuring they’re convenient for everyday use.
How do I mix modern and traditional elements without clashing?
The key is blending styles that complement rather than compete. Try pairing patterned tops with solid bottoms or vice versa. For instance, mixing a solid-tone shirt with an embroidered shawl or layering with a denim jacket can create an interesting yet balanced outfit.
Do many places offer online ordering and shipping abroad?
Yes, several labels now provide digital purchasing and send packages to other nations. This makes it convenient to shop for pieces you love, even if you’re not currently nearby. Just make sure to review the vendor’s shipping policies for international destinations.
Are there good picks for people on a budget?
Absolutely! Many stores provide trendy yet affordable options that don’t compromise on quality. By watching for sales and seasonal promotions, you can find pieces that fit your budget and style.
What footwear works well with classic attire?
For those who enjoy classic looks, loafers, simple sandals, or ankle boots often pair nicely with a range of outfits. Aim for footwear in neutral colors that match easily with different ensembles.
Is it common to layer outfits here?
Yes, layering has become popular, especially during cooler months. Adding vests, scarves, or light cardigans to an outfit not only keeps you warm but also enhances the overall appearance by adding texture and interest.
What’s the best way to stay comfortable yet stylish in summer?
Lightweight textiles such as cotton, linen, and rayon are ideal for warm days. Loose cuts and flowy designs help keep you cool while ensuring you look stylish. Avoid heavy embellishments and instead focus on airy, breathable fabrics for a relaxed vibe.
