Pakistan Customs significantly strengthened its campaign against counterfeit and pirated products during fiscal year 2025-26, registering a sharp rise in intellectual property enforcement cases and seizing fake goods worth an estimated Rs7.7 billion.
According to the Directorate General of Intellectual Property Rights Enforcement (IPRE), Pakistan Customs registered 201 intellectual property rights (IPR) forfeiture and seizure cases during FY2025-26. This represents a 24 percent increase compared to 162 cases recorded during FY2024-25.
The seized items included counterfeit luxury products, textiles, automobile parts, cosmetics, footwear, consumer durables, and other products found to infringe registered trademarks. Customs officials said the operations were aimed at protecting consumers, supporting legitimate businesses, and curbing the illegal trade of counterfeit goods through stronger border enforcement.
The department said the intensified enforcement campaign reflects its continued efforts to strengthen intellectual property protection and prevent fake products from entering domestic markets through illegal import and export channels.
In addition to enforcement operations, the Directorate General IPRE organized 30 awareness sessions, workshops, and seminars across Pakistan during the fiscal year. The events were held to improve understanding of intellectual property rights and border enforcement among key stakeholders.
The awareness programs brought together Customs officials, chambers of commerce, importers, exporters, traders, customs clearing agents, rights holders, and representatives from various industries to discuss the importance of protecting intellectual property and combating counterfeit trade.
Director General of Intellectual Property Rights Enforcement Abdul Qadir Memon said Pakistan Customs will continue strengthening its enforcement capabilities through capacity building, advanced risk management practices, technological innovation, and closer cooperation with national and international partners.
He added that the department remains committed to preventing the import, export, and transit of counterfeit and pirated goods, while protecting consumers, promoting fair competition, and facilitating legitimate trade in accordance with national laws and international best practices.
Pakistan Customs said stronger intellectual property enforcement not only safeguards consumers from low-quality counterfeit products but also helps protect genuine businesses, encourages investment, and supports economic growth by ensuring a fair and transparent trading environment.
Also read: Balochistan Introduces Custom Vehicle Number Plate System
