Serena Hotel has announced the closure of its Swat property, bringing an end to nearly four decades of operations in one of Pakistan’s most scenic tourist destinations. The Swat Serena Hotel will officially cease operations from January 1, 2026, marking the conclusion of a long-standing presence in the Swat Valley’s hospitality sector.
In an official statement, Serena Hotel management expressed deep appreciation to its guests, partners, and associates who supported the property throughout its years of service. The hotel highlighted its role in promoting tourism in Khyber Pakhtunkhwa, particularly in Swat, which has long been known for its natural beauty, cultural heritage, and appeal to domestic and international tourists.
The management acknowledged that the decision to close the Swat Serena Hotel was a difficult one and conveyed regret over the end of operations. Over the years, the hotel had become a landmark in the region, contributing to local tourism, employment, and economic activity. Its closure marks the end of an era for the Swat Valley’s hospitality industry.
Despite the closure of the Swat property, Serena Hotel reassured guests that its broader operations will continue without disruption. The hospitality group will keep welcoming travelers at its other locations across Asia and Africa. Serena Hotels currently operates a total of 33 properties worldwide, including 10 hotels in Pakistan, serving major cities and tourist destinations. In recent developments, Pakistan Bans New Hotel Construction Near Northern Lakes for 5 years
The group reaffirmed its commitment to maintaining high standards of service, comfort, and guest experience at its remaining hotels. Serena Hotel emphasized that while one chapter is coming to a close in Swat, the brand remains focused on delivering quality hospitality and memorable stays for travelers across its network. The company encouraged guests to continue supporting Serena Hotel properties as it moves forward with its global hospitality mission.
