[vc_row][vc_column][vc_column_text dp_text_size=”size-4″]Twitter has recently launched a new feature that aims to support content creators by providing them with a share of the ad revenue generated from advertisements displayed in response to their tweets. This initiative is an effort to incentivize creators and foster increased engagement on the platform.
To qualify for payments, creators must meet specific eligibility criteria set by Twitter. This includes being subscribed to Twitter Blue or being affiliated with verified organizations. Additionally, creators must have a minimum of 5 million tweet impressions within the past three months and pass a human review based on the Creator Monetization Standards. Furthermore, they must maintain a follower count of at least 10,000 and post a minimum of 25 tweets within a 30-day period.
The exact method for calculating the amount of revenue shared with users, as well as how it is distributed among eligible accounts, has not been explicitly disclosed by Twitter. However, it is known that all payments will be facilitated through the Stripe platform.
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According to Twitter’s CEO, Elon Musk, the initial round of payments is set to total $5 million and will accumulate cumulatively from February onwards. This signifies a significant investment by Twitter to support creators on their platform. Notably, some content creators have already reported receiving substantial amounts from this ad revenue-sharing program. For instance, writer Brian Krassenstein mentioned receiving a total payment of $24,305, while another popular Twitter account, referred to as the “internet hall of fame,” earned an impressive $107,274. These figures represent some of the highest payouts made by Twitter since the launch of this program.
Twitter’s decision to focus on ads placed in responses to tweets is likely due to the challenges involved in determining which creators should be remunerated for ads seen in the main feed. This mirrors the difficulties faced by other platforms, like TikTok, in terms of revenue sharing. By monetizing responses, Twitter aims to create an environment where creators actively encourage their audience to engage and participate in conversations.
While the ideal outcome would be the promotion of healthy and meaningful discussions, the experience on other platforms, such as Facebook, has shown that intense emotional reactions often drive the highest levels of engagement. It remains to be seen how Twitter will strike a balance between encouraging meaningful conversations and addressing the potential drawbacks associated with incentivizing emotional responses.
In summary, Twitter’s new feature to compensate creators through ad revenue sharing in response to their tweets is an intriguing development. While the specific details regarding revenue calculation and distribution are not fully disclosed, the initiative aims to motivate creators and drive engagement on the platform. However, concerns arise regarding the potential impact of intense emotional reactions on user interactions, drawing from experiences observed on other social media platforms.[/vc_column_text][/vc_column][/vc_row]
