TikTok’s New Measures for EU Digital Services Act

Chinese-owned social media platform TikTok has introduced a range of fresh features for its European users, aimed at ensuring compliance with upcoming European Union regulations. The EU’s Digital Services Act (DSA) will require ByteDance, TikTok’s owner, Google, and other major online platforms to actively monitor and remove illegal content, restrict certain advertising practices, and share data with authorities.

Despite TikTok’s initial agreement to undergo a voluntary “stress test,” EU industry chief Thierry Breton believes further efforts are necessary for the company to be fully compliant.

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TikTok has now taken additional steps to comply with the DSA, including facilitating the reporting of illegal content, giving European users the ability to disable personalized video recommendations, and eliminating targeted advertising for users aged 13 to 17.

The company expressed its commitment not only to meeting regulatory requirements but also to setting new benchmarks through innovative solutions.