The Pakistan Cricket Board (PCB) has backed up its promise to bring Pakistan Super League (PSL) X to a global audience with record-breaking viewership data, shared during debrief sessions with franchises to shape the league’s future.
According to PCB figures, PSL X not only delivered exciting cricket but also achieved a massive 647.25% jump in live streaming compared to PSL 9. This reflects a major shift toward digital viewing among Pakistani fans and validates PCB’s move to diversify its broadcasting approach.
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Overall, viewers watched a staggering 48.5 billion minutes of live streams during the season, highlighting the league’s growing global presence. Notably, the playoffs and final drew 511 million views from within Pakistan alone—setting a new national record and proving PSL’s powerful grip on local fans.
These digital milestones offer PCB and PSL officials a strong foundation for future negotiations around media rights, sponsorships, and international branding. With fans increasingly consuming cricket online, PSL X has shown that the future of the league lies in expanding digital engagement while continuing to grow beyond traditional boundaries.