TikTok has released its official list of the most searched topics in Pakistan for 2025, highlighting how users increasingly rely on the platform for information, discovery, and everyday decision-making alongside entertainment.
According to the platform, search activity in 2025 reflects a shift toward more practical use. Users explored travel destinations before planning trips, checked product reviews prior to purchases, and accessed content related to fitness, education, lifestyle, and creative inspiration such as mehndi designs.
TikTok data shows a strong rise in hashtag-based searches during the year, underlining changing digital habits and growing interest in informative content across multiple categories. Amid massive adoption of tiktok by Pkistanis, After Google, TikTok to open office in Pakistan
Growth in Search Trends
- Travel-related searches showed significant year-on-year growth
- Food and recipe searches continued to rise
- Education-focused searches recorded strong engagement
- Fitness-related content saw the highest increase
Most Searched Destinations
- Islamabad
- Lahore
- Karachi
- Altit Fort
- Chenab River
Most Searched News and Moments
- Major cricket milestones
- High-profile international matches
- Natural disaster-related updates
Most Searched TV Shows and Events
- Turkish television series
- Local reality shows
- Popular drama serials
- Major award ceremonies
Most Searched Music and Soundtracks
- Trending local songs
- International chart-toppers
- Drama and film soundtracks
Most Searched Foods
- Biryani
- Lava burger
- Dubai chocolate
- Matcha-based drinks
Most Searched Sports Personalities
- International and local cricketers
- High-performing athletes from global tournaments
Most Searched Digital Creators
- Lifestyle and entertainment creators
- Comedy and music-focused influencers
Most Searched Showbiz Celebrities
- Television actors
- Film stars
- Award-show favourites
Top Overall Trends
- Product reviews
- Software and app updates
- Mehndi designs
- Funny animal videos
- Use of artificial intelligence and prompts
TikTok said the 2025 search trends reflect Pakistan’s diverse digital interests and reaffirmed its commitment to supporting content discovery while promoting the country’s growing creative ecosystem.
