Mintegral Launches “Pakistan Gaming Growth Program 2025” to Empower Local Developers
Mintegral, a Singapore-based data-driven programmatic and interactive advertising platform, has announced the launch of its “Pakistan Gaming Growth Program 2025.” This initiative aims to support Pakistani game developers by providing tailored tools, expert insights, and advanced solutions to fuel growth and innovation in the country’s expanding gaming sector.
Program Goals and Key Offerings
As Pakistan’s gaming industry experiences rapid growth, Mintegral is dedicated to nurturing local talent and helping developers gain the skills necessary to compete globally. The Pakistan Gaming Growth Program 2025 includes the following key offerings:
- User Acquisition Strategies: Providing in-depth insights into attracting and retaining players.
- Monetization Mastery: Techniques designed to maximize revenue while enhancing player experiences.
- Attribution Solutions: Access to Solar Engine, an intuitive attribution tool, to optimize campaigns and achieve superior ROI.
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Mintegral specialists will also visit participating studios in Pakistan, offering tailored on-site training to address specific business challenges.
Eligibility and Incentives
The program is open to all gaming studios in Pakistan, particularly those using Mintegral’s monetization services or committed to attending specialized training and workshops. Participants will receive several exclusive benefits, including:
- A $10,000 credit line for studios that commit to a year-long subscription to Mintegral’s Solar Engine, provided they are already using the platform’s monetization tools.
- Free attribution services through Solar Engine, adding substantial value for developers.
Why Pakistan?
Pakistan’s gaming sector is rapidly becoming a hub for creativity and talent. Several key factors highlight the timeliness and importance of this initiative:
- Sustainable Market Growth: The mobile games market in Pakistan is projected to grow by 2.64% annually, reaching a market volume of US$59.59 million by 2029 (Statista).
- Expanding User Base: The number of mobile game users in Pakistan is expected to reach 49 million by 2029, showing a significant increase in engagement.
- Growing Internet Penetration & Young Demographics: Pakistan’s internet penetration stood at 45.7% at the start of 2024, with 24 million new users added between January 2023 and January 2024 (DataReportal). With a median age of 20.7 years, the country boasts a young and tech-savvy population, offering a solid consumer base for mobile games.
Khai Le, Director of Sales, APAC at Mintegral, stated: “Pakistan is a key market for Mintegral’s global expansion strategy. Through this program, we aim to empower Pakistani developers with the tools and expertise needed to scale their games locally and globally.”
Application Process
Interested developers must submit a detailed application form outlining their studio’s operations and goals. Applications are open until January 31, 2025.
