Murree Brewery has officially resumed exporting beer to non-Muslim countries, marking its return to international markets after several decades. The move comes following government approval, making Murree the only brewery in Pakistan allowed to export alcoholic beverages abroad.
The company has set up a dedicated export department to manage international sales. Currently, export volumes remain small. According to Topline Securities, Murree Brewery’s non-alcoholic beverage exports outperform alcoholic beer exports, with monthly revenues around US$ 30,000.
Murree Brewery expects it will take three to four years to establish a significant presence in the global beer market, which remains highly competitive. The export approval is exclusive to Murree; Chinese breweries operating in Pakistan are not permitted to export beer.
Additionally, Murree Brewery has received approval from the excise department to increase prices by 10–15%. In FY25, the company invested Rs 1.5 billion in capital expenditures, including installing a new glass furnace—a major project typically undertaken once every 10–11 years.
The company maintains a strong cash balance to support working capital, future capital expenditures, and to mitigate risks from unforeseen events such as pending legal cases. Production at the brewery was briefly disrupted for three days due to a political party strike, but operations have resumed normally.
Financially, Murree Brewery reported a profit of Rs 960 million for Q1 FY26, up from Rs 914 million in the same period last year. This reflects steady growth despite operational and political challenges.
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Murree Brewery’s export initiative represents a historic milestone, signaling its ambition to expand into international markets while strengthening domestic operations. The project underscores the company’s resilience and commitment to growth in Pakistan’s competitive beverage industry.
