A BJP-linked advertisement featuring Indian Prime Minister Narendra Modi has ignited widespread criticism for promoting anti-Muslim sentiment during the ongoing Jharkhand state elections.
The 53-second video depicts a group of Muslims—men in skullcaps, women in burqas, and children—invading a middle-class home, taking over a radio, and soiling furniture. A woman in the video reacts with disgust, symbolizing the perceived “impurity” of the intruders, accompanied by the caption: “We will change the look of Jharkhand.”
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BJP spokesperson Shahdev defended the ad, claiming it highlighted the “horrific” impact of outsiders intruding into homes. However, the video provoked outrage, particularly among Jharkhand’s Muslim community. Mehbooba Mufti, leader of the Jammu and Kashmir People’s Democratic Party, labeled the ad as “communal” and warned it endangered India’s secular fabric.
The Election Commission of India (ECI) intervened, deeming the video a violation of the Model Code of Conduct. The BJP complied with the directive, removing the ad from all platforms.
The controversy underscores ongoing concerns about the BJP’s alleged reliance on divisive, Islamophobic narratives in its political campaigns. Critics argue such rhetoric fuels tensions between Hindu and Muslim communities, undermining India’s secular and pluralistic ideals.
