Meta is again in the spotlight, this time for allegedly using the PG-13 movie rating without authorization. The Motion Picture Association (MPA) has issued a cease-and-desist notice to Meta, accusing the company of violating intellectual property rules by displaying the rating in its promotional content.
According to reports, Meta used the PG-13 label in a marketing campaign that simulated a movie-style trailer for its virtual reality features. The MPA stated that Meta’s usage could mislead audiences and dilute the significance of official film classifications. The organization emphasized that its ratings are protected under trademark laws and can only be used with prior approval.
Meta has not yet issued an official response, but sources suggest that the company is reviewing the complaint. Legal experts believe this dispute could open a new debate about how entertainment standards apply in the digital and virtual space. Since Meta has been expanding its presence across immersive media and AI-driven experiences, the use of film-style elements has become part of its branding approach.
In a related development, Meta is also deepening its involvement in emerging technologies and regional partnerships. Recently, the company explored collaboration opportunities in artificial intelligence and e-commerce with Pakistan, aiming to strengthen its digital ecosystem in South Asia.
Industry analysts say that the MPA’s action against Meta reflects growing concerns about how big tech firms use creative assets beyond their intended scope. The case may prompt other digital companies to reassess their advertising material to avoid similar conflicts.
If the matter escalates, Meta could face fines or be forced to remove the content entirely. For now, the MPA’s notice serves as a reminder that even in the age of digital innovation, old rules about ownership and approval still hold weight.
