Thousands of tourists flocked to Jab Valley in Haripur over the recent Eid holidays, showcasing Pakistan’s rising eco-tourism potential. Nestled about 80 kilometres from Islamabad, this hidden gem features eight stunning waterfalls cascading through forested cliffs, attracting nature lovers seeking tranquility away from typical crowded destinations.
The valley gained attention after YouTuber Hassan Nisar documented its breathtaking beauty in 2021, sparking viral interest and placing Jab Valley on both national and international tourism maps. Nisar expressed pride seeing the growing crowds and hopes for government investment to develop sustainable infrastructure while preserving the valley’s untouched charm.
Visitors like Areeba Malik from Punjab appreciate Jab Valley’s peacefulness, noting its contrast with popular spots like Murree. The area’s lack of commercialisation helps maintain its pristine environment, offering a sensory retreat filled with the sounds of flowing water, birdsong, and rustling pine trees.
The ecological richness includes migratory birds, porcupines, and medicinal plants that local communities have used for generations. Beyond tourism, Jab Valley’s rise has positively impacted the local economy, promising a bright future as a model for eco-friendly and community-led travel in Pakistan.
