[vc_row][vc_column][vc_column_text dp_text_size=”size-4″]Since the announcement of the Barbie film, in which Margot Robbie plays the lead, fans have been anticipating it with bated breath. As the release date of July 21 approaches. The advertising team is going all out to turn the world pink.
With new stunts and partnerships announced almost every day, the marketing team for Greta Gerwig’s upcoming film is making it impossible to miss the release.
In lieu of the feverish anticipation for the next Barbie film, here are all the pink-painted marketing initiatives and brands you should be aware of.
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Barbie’s Malibu Dream House
The Barbie dream house Airbnb in Malibu is now accepting reservations ahead of the film’s premiere. According to a video released on Twitter by photojournalist John Schreiber, the massive prank could be seen from roughly 10 miles away. However, the Airbnb photographs show a dollhouse copy of the estate, replete with an outside dance floor and an infinity pool.
you guessed it…
the barbie malibu dreamhouse is back on airbnb—but this time, it’s ken-ified 🛼🤠
everyone in barbie land can request to book this stay on july 17 at 10am PT: https://t.co/ux6FxeFkFb pic.twitter.com/MvCemFMjhU
— Airbnb (@Airbnb) June 26, 2023
OPI
If you’d rather paint your nails pink than your house, OPI provides just the right colours of high-quality nail lacquers for you.
xbox series S and controllers pic.twitter.com/d6IxQsUbym
— karissa (@natsattorney) June 27, 2023
Xbox
If you’re a gamer Barbie, this adorable pink console set is the ideal addition to your collection.
xbox series S and controllers pic.twitter.com/d6IxQsUbym
— karissa (@natsattorney) June 27, 2023
Aldo
Aldo’s latest collaboration with Barbie is a pink lover’s dream come true, as Aldo has launched a line of pink and silver tones with added hearts and glitter. Each item is likewise packaged in Barbie-themed packaging.
Category is: Barbie-core 💕
Unbox the iconic #BarbiexALDO styles from our limited-edition collection, dropping tomorrow. Sign up for early access to shop today at https://t.co/HWyLgHnIsn pic.twitter.com/K9hGx6di2l— ALDO Shoes (@ALDO_Shoes) June 28, 2023
Nyx Cosmetics
NYX has released a full collection of pink-approved makeup in pink packaging. A flip phone and a cassette tape are among the items in the collection.
IT'S A BARBIE PARTY!! say helllooo to our limited edition #NYXCosmeticsxBarbieTheMovie collection.
🎀 Barbie Mini Palettes – turn up the #Kenergy with 2 mini shadow palettes ft. a collectible bb Butter Gloss charm.
☀️ Barbie Mini Cheek Palette – meet the mini cheek palette of… pic.twitter.com/IhskOkDiIl— NYX Pro Makeup US (@NYXCosmetics) June 22, 2023
Moon
Who wouldn’t want to brighten up their bathroom? Moon just launched a Barbie-themed toothbrush and toothpaste collaboration.
if you're reading this–the algorithm knows you well 💖
shop your new Barbie™ The Movie x MOON brushing routine:
🫧 #BarbieTheMoviexMOON Pink Electric Toothbrush
🫧 #BarbieTheMoviexMOON Bubble Mint Whitening Toothpastenow available on https://t.co/BrVLBgqTHg + @ultabeauty pic.twitter.com/to4vPkeNY7
— MOON Oral Beauty (@MoonOralBeauty) June 26, 2023
Barbie Themed Hotels
Barbie is unrivalled in interviews and press releases. Throughout, journalists have been interviewing the performers in Barbie-themed hotels.
You’ll never guess which cast I’m interviewing today. pic.twitter.com/ITIO3mrQff
— Jake Hamilton (@JakesTakes) June 24, 2023
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