K-pop sensation ENHYPEN is set to launch its first virtual reality concert, titled “ENHYPEN VR Concert IMMERSION,” on August 8, 2025.
This marks a new chapter for the group as they embrace advanced technology to connect with fans worldwide.
The VR concert will use cutting-edge 12K ultra-high-definition cameras and Unreal Engine-powered VFX. Artificial intelligence will also enhance the visual experience. This setup aims to create a lifelike viewing experience for fans, allowing them to feel as close as possible to the group.
According to BELIFT LAB, the group’s agency, the project will include not only live performances but also interactive elements. Viewers will be able to choose from different camera angles and enjoy behind-the-scenes content. The concert is expected to be available on major VR platforms and will also be accessible via mobile apps and PCs.
ENHYPEN has quickly gained popularity since its debut in 2020. The group is known for its powerful choreography and global fan base. Their recent performance at Coachella 2025 boosted their global presence, and their sixth EP Desire: Unleash topped various music charts.
The timing of ENHYPEN VR Concert IMMERSION follows a growing trend in the music industry where virtual concerts are becoming more common. Other K-pop acts have also experimented with digital stages, but ENHYPEN’s use of high-end immersive tech sets a new standard.
Fans from around the world are expressing excitement online. Many say this new format will allow them to experience the group more closely than ever before, especially for those unable to attend in-person shows.
Ticketing and streaming details are expected to be released soon on the group’s official platforms. The agency has assured fans that more surprises will be revealed as the event date approaches.
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