easypaisa Launches ‘Live easy’ Campaign to Redefine Digital Finance in Pakistan

In an ongoing commitment to deliver convenience and reliability to millions of Pakistanis, easypaisa, the leading digital financial services platform in the country, has launched the ‘Live easy’ campaign. This unique campaign aims to showcase the diverse array of applications offered by easypaisa, which simplify everyday life for users and streamline financial matters.

The ‘Live easy’ campaign encourages easypaisa users to embrace a cashless, hassle-free, and relaxed lifestyle while gaining more free time. With over 250+ use cases, including payments, savings, lending, platform services, and more, easypaisa empowers its customers with the gift of time, allowing them to spend it as they please while enjoying financial freedom. With a growing user base of over 12 million active monthly users, easypaisa has truly become the preferred choice of the people.

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Rifah Qadri, Head of Marketing & Corporate Communications, explained, “This campaign revolves around demonstrating how easypaisa seamlessly integrates into people’s lives, creating a world where individuals enjoy more free time, thanks to easypaisa’s effortless management of their financial needs. Introducing the tagline ‘live easy’ reflects our commitment to becoming an integral part of our customers’ daily lives, emphasizing convenience and a stress-free experience. This tagline is designed to shape our perception and the relationship we build with our customers.”

The ‘Live easy’ campaign employs various media channels to reach a broad audience and emphasizes the advantages and distinctive features that set easypaisa apart from its competitors, further solidifying its position as an all-in-one platform.

Easypaisa continues to prioritize accessibility and security, allowing it to capture a significant share of Pakistan’s digital financial services landscape. With its extensive network of agents, merchants, and customers, combined with its commitment to seamless and secure transactions, easypaisa has established itself as a trusted partner for both consumers and businesses.

As Pakistan’s digital banking market continues to expand, particularly in urban areas, easypaisa remains committed to innovation. It consistently introduces new use cases, features, packages, and discounts while ensuring the highest level of security and ease of conducting financial transactions, reducing the necessity to physically visit a bank branch.