Dubai’s Princess Sheikha Mahra has made headlines with the launch of her new perfume, “Divorce,” under her brand M1. The 30-year-old daughter of UAE Vice President and Prime Minister Sheikh Mohammed bin Rashid Al Maktoum announced the perfume on Instagram, where she has nearly a million followers.
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The launch was highlighted with a dramatic video featuring shattered glass, black petals, and a black panther. The perfume’s black bottle prominently displays the word “Divorce.”
This release comes shortly after Sheikha Mahra publicly announced her separation from her husband in a bold Instagram post from July 2024, where she declared the divorce in a striking message: “Dear husband, As you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you. Take care. Your ex-wife.”