[vc_row][vc_column][vc_column_text dp_text_size=”size-4″]A new soft drink, known for its exceptionally high caffeine content, is causing concerns in the United States over its potential dangers for children. The beverage, called Prime, was launched in 2022 by popular YouTubers Logan Paul and KSI, who have a large following among young audiences.
While the initial drink, Prime Hydration, was caffeine-free, the recently introduced Prime Energy contains a staggering 200 milligrams of caffeine per can, significantly higher than other popular caffeinated drinks.
Medical experts warn about the risks of children consuming excessive amounts of caffeine, recommending that those under 12 avoid it entirely and those between 12 and 18 limit their intake to 100 milligrams per day. The high caffeine levels in Prime Energy have raised concerns among lawmakers and health professionals, prompting calls for an investigation into the drink’s caffeine content and marketing tactics.
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The US Food and Drug Administration (FDA) has acknowledged the concerns and stated that they are reviewing the issue. While the can does feature a discreet warning about age restriction, critics argue that it may not be noticeable to all consumers.
The controversy surrounding Prime Energy highlights the expanding market for energy drinks and the need for better regulation to protect children from potential health risks associated with excessive caffeine consumption.[/vc_column_text][/vc_column][/vc_row]
