CDA Initiating 3D and Digital Marketing in Islamabad

Under the leadership of Chairman Muhammad Ali Randhawa, a significant meeting convened on Tuesday to address pivotal matters pertaining to the Capital Development Authority (CDA).

During the session, the CDA resolved to inaugurate 3D and digital marketing initiatives in Islamabad commencing from July 1st. This strategic move aims to leverage modern marketing methodologies to captivate the audience through innovative advertising materials.

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As per the plan, digital screens will be strategically positioned along various highways and commercial hubs across the city. The deployment of these digital screens is anticipated to bolster the revenue stream of the CDA. These screens will be installed on a rental basis, renewable annually for a duration of three years.

Moreover, the responsibility for screen installation and associated expenditures will rest with the designated contractor. The assignment for screen installation will be awarded through an auction process, with the contract granted to the highest bidder.

This initiative signifies a forward-looking approach by the CDA, aiming to harness the potential of cutting-edge marketing techniques to enhance visibility and engagement with the populace. By embracing digital and 3D marketing avenues, the authority seeks to elevate Islamabad’s promotional endeavors to a new level, fostering economic growth and development within the capital city.