Apple is exploring the possibility of adding search advertising to its Maps application, allowing businesses to pay for enhanced visibility in search results, according to Bloomberg’s Mark Gurman. This initiative emerged during a recent all-hands meeting of the Maps division, where Apple executives discussed monetization strategies similar to those used by Google Maps.
While no immediate timeline has been set, the potential move represents Apple’s broader push to increase its advertising revenue. If implemented, businesses could purchase prominent placement in Maps search results, marking a shift in how Apple approaches its navigation platform. The company already employs similar advertising models in its News and Stocks apps.
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Industry analysts suggest that Apple’s large user base could attract businesses seeking increased visibility, despite Google’s dominance in the maps advertising space. Apple plans to maintain transparency by clearly labeling sponsored listings, in line with its current advertising practices.
This consideration of Maps monetization aligns with Apple’s growing services portfolio and its recent investments in sports content. The company’s push to diversify revenue sources beyond hardware sales further underscores the strategic shift.
While similar proposals have surfaced in the past, the renewed interest in Maps advertising indicates that Apple is now more seriously considering the potential for additional revenue streams.
