Tesla is set to officially debut in Saudi Arabia on April 10 with a high-profile event at Bujairi Terrace in Riyadh. The launch will feature the automaker’s bestselling electric vehicles (EVs) alongside innovations in clean energy, autonomous driving, and robotics. This event marks a significant step in Tesla’s expansion in the Middle East, following its operations in the UAE, Qatar, and Jordan.
The showcase will offer attendees an up-close look at Tesla’s cutting-edge technologies, including the humanoid robot Optimus and the autonomous ride-hailing concept, Cybercab. Tesla’s team will also be present to answer questions on ownership, home charging solutions, and upcoming developments.
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The announcement has generated significant excitement on social media, with many Saudi users celebrating Tesla’s arrival. Some have expressed admiration for the brand’s commitment to innovation and sustainability, viewing it as a perfect fit for the Kingdom’s Vision 2030 goals of transitioning to clean energy and electric transportation.
Tesla’s enthusiastic reception in Saudi Arabia contrasts sharply with the scrutiny the company has faced in North America and parts of Europe. In Canada, for instance, Tesla is under investigation for allegedly claiming millions in federal EV rebates shortly before the program was paused. Additionally, several Canadian provinces have excluded Tesla from local rebate schemes.
Despite these challenges in other regions, Tesla’s growth in the Gulf region comes at a crucial time as Saudi Arabia ramps up its investments in electric mobility. The event on April 10 is expected to set the stage for a broader rollout in the Kingdom, with Tesla urging interested attendees to register early due to limited slots.
