Google has officially confirmed that its next Made by Google event will take place on August 12. The announcement settles earlier rumors that suggested the company would hold the event on August 11. Invitations have already been sent to media and industry representatives for the launch in New York City.
The event is scheduled to begin at 6:00 PM Eastern Time in New York. During the presentation, Google is expected to introduce its next generation of Pixel smartphones. While the company has not officially announced the complete product lineup, several reports suggest that multiple new devices will be unveiled.
According to leaks, the expected lineup includes the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold. These smartphones are likely to succeed the Pixel 10 series. However, Google has not confirmed any specifications or features ahead of the event.
The launch will be broadcast across different time zones. It will begin at 3:00 PM in Los Angeles, 11:00 PM in London, 12:00 AM in Central Europe, 1:00 AM in Eastern Europe, and 3:30 AM in India on August 13.
Industry observers noted that the evening schedule is unusual for a Pixel launch. Previous Made by Google events have generally taken place earlier in the day. The reason behind the scheduling change has not been explained by the company.
Several reports have also revealed possible pricing information for European markets. According to recent leaks, the Pixel 11 and Pixel 11 Pro could start with 256GB of internal storage. Their prices are expected to remain similar to the equivalent storage versions of the Pixel 10 series.
The higher-end models may see price changes. Reports suggest that the Pixel 11 Pro XL and Pixel 11 Pro Fold could become €100 more expensive across all storage variants in Europe. These reports remain unofficial until Google announces final pricing.
No confirmed pricing has been shared for other international markets. It is still unclear whether customers outside Europe will face similar price increases. Official regional prices are expected to be announced during the launch event.
The company is also expected to reveal complete technical specifications for the new smartphones. Details about software features, hardware upgrades, and availability are likely to be shared during the presentation.
Google has continued to expand artificial intelligence features across its Pixel devices. Many industry experts expect AI-powered tools to play a major role during this year’s announcement. However, the company has not revealed any specific features before the event.
The Made by Google event is one of the company’s most important annual product launches. It gives consumers, developers, and technology enthusiasts an early look at Google’s latest hardware and software developments.
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With the event now officially scheduled, all attention turns to August 12. On that day, Google is expected to confirm the Pixel 11 lineup, official specifications, pricing, and release dates for its next generation of smartphones.
