Pakistani social media sensation Rajab Butt has reportedly earned a staggering PKR 90 million in just 45 days after stepping back from daily vlogging, a surprising twist in the career of one of Pakistan’s most controversial digital influencers. The figure has blown up discussions across financial and social media circles, highlighting his evolving revenue streams beyond YouTube.
Once best known for his family vlogs and light‑hearted content, Butt’s digital persona amassed millions of followers across platforms, particularly on YouTube where his channel “Rajab’s Family” crossed millions of subscribers within two years. His earnings were previously fuelled by ad revenue, brand deals, TikTok live sessions, and product promotions, making him one of the country’s top‑earning creators.
Industry sources suggest that even after quitting regular vlogging, Rajab Butt continued to generate income through brand endorsements and social media partnerships, with sponsors reportedly paying high premiums for posts on Instagram and TikTok. This shift demonstrates how creators can monetize influence beyond traditional video content, a trend increasingly visible in Pakistan’s digital economy.
The news comes amid rising public scrutiny after an incident in Karachi City Court, where Butt was assaulted by lawyers during a hearing in a high‑profile case related to alleged hurt to religious sentiments. The FIR filed after the altercation alleges Butt was attacked by up to 20 lawyers, leading to injuries and even accusations of theft during the chaos.
In related legal developments, lawyers have also been booked for assaulting Butt, a case that has further amplified his media visibility and, according to analysts, may have inadvertently boosted his social engagement across platforms.
Despite the turbulence, Rajab Butt’s PKR 90 million haul in 45 days signals that digital fame, even amid legal challenges, continues to translate into lucrative opportunities in Pakistan’s booming online economy.
