YouTube’s 2024 End-of-Year List: Celebrating Pakistan’s Most-Watched Videos and Creators
YouTube has unveiled its highly anticipated ‘End-of-Year List 2024’, showcasing Pakistan’s most-watched videos and creators. This annual celebration highlights the country’s entertainment trends, where local dramas, action-packed films, and diverse music took center stage.
With 65% of the watch time for Pakistani content coming from international viewers, the global appeal of Pakistani creators continues to rise, cementing their place in the digital entertainment landscape.
Dramas Dominate Trending Videos
Pakistan’s deep-rooted love for storytelling shone brightly, with local dramas leading the Top Trending Videos category. The list was topped by:
- Ishq Murshid — Episode 20
- Jaan Nisar — Episode 1
- Kabhi Main Kabhi Tum — Episode 1
- Tiger Nageswara Rao (Full Movie)
- Akhara — Episode 1
These dramas, celebrated for their gripping narratives and cultural resonance, reaffirmed their pivotal role in Pakistani entertainment. Adding to the mix, South Indian blockbusters such as Tiger Nageswara Rao and SKANDA also captivated local audiences, blending action-packed plots with universal themes.
Top Music Videos: A Blend of Local and Global Hits
The Top Music Videos category showcased an eclectic mix of local and international hits. From Punjabi bangers to soulful Bollywood anthems, the list captured the universal language of music:
- 90-90 Nabbe Nabbe — Gippy Grewal
- Aaj Ki Raat — Stree 2
- Balo Batiyan — Ali Zafar & Atta Ullah Khan Esakhelvi
- Tauba Tauba — Bad Newz
- Teri Baaton Mein — Shahid Kapoor & Kriti Sanon
This diversity underscored music’s ability to bridge cultural and linguistic divides, resonating with audiences across the globe.
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Top Creators: Showcasing Pakistan’s Digital Talent
YouTube’s Top Creators list celebrated the dynamic talents of Pakistani vloggers, educators, and entertainers. Leading the pack were:
- Rajab’s Family
- Anaya Eshaal Family
- Arshad Reels
- UR Cristiano
- Ducky Bhai
From relatable family content to engaging reels, these creators captured millions of viewers while turning YouTube into a thriving business avenue. The platform has seen a 25% increase in creators earning over Rs. 10 million annually, highlighting the financial opportunities it offers.
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A Growing Digital Presence
This year marked a significant milestone for Pakistani creators, with 60% more content uploaded compared to 2023. Google’s Country Director for Pakistan, Farhan Qureshi, praised the creators:
“Pakistani creators are captivating the world. Looking ahead, we are excited about the possibilities of AI to elevate content creation and foster deeper connections with viewers. With their talent and passion, the future of digital entertainment looks brighter than ever.”
YouTube: A Platform for Global Success
As Pakistani creators continue to captivate global audiences, YouTube serves as a springboard for transforming passion into global success stories. From trending dramas to chart-topping music and inspiring content creators, 2024 has solidified Pakistan’s growing influence in the world of digital entertainment.
