[vc_row][vc_column][vc_column_text dp_text_size=”size-4″]The Global Soft Power Index 2023, which was issued on Thursday, places the UAE among the top 10 soft power superpowers in the world for the first time. The UAE is the only Middle Eastern country to make the list.
The index is a research study that Brand Finance, a brand evaluation firm, conducts every year to gauge consumer impressions of 121 national brands in more than 100 regions throughout the world.
Also Read: Dubai has been ranked the top spot in the world to visit for holidays.
The performance of the UAE stands out in a top 10 that has seen little significant change. The Emirates received the best score of any Middle Eastern nation brand for the fourth consecutive year, but this year’s improvement of +3.2 to 55.2 has resulted in a rise of five rankings, enabling it to capture 10th place in the global ranking for the first time.[/vc_column_text][/vc_column][/vc_row]
