[vc_row][vc_column][vc_column_text dp_text_size=”size-4″]Because the US owner of the brand is shifting some production outside of Switzerland, Toblerone bars, which are distributed in more than 100 countries, can no longer be referred to as Swiss chocolate.
Due to Mondelez’s (MDLZ) decision to move some production to the Slovakian capital of Bratislava, the peak-shaped honey and almond nougat delicacy will also no longer have the renowned Matterhorn mountain on its packaging.
“For legal reasons, the changes we’re making to our manufacturing mean we need to adjust our packaging to comply with Swissness legislation. We have removed our Swissness claim from the front of the Toblerone pack and changed our description ‘of Switzerland’ to ‘established in’,” a Mondelez National emblems and the Swiss cross are prohibited on goods that don’t meet the requirements of Switzerland’s 2017 Swissness Act.
According to the law, “Swiss-made” food items must contain 80% Swiss raw ingredients in their production, with a maximum of 100% for milk and dairy products. With the exception of natural items that cannot be supplied from Switzerland, like cocoa, essential processing must also be carried out within the nation.
According to the spokesman, Mondelez’s new packaging features “a distinctive new Toblerone typeface and emblem” as well as Theodor Tobler’s signature. According to the Mondelez website, Tobler and his cousin Emil Baumann invented the chocolate bar in 1908. spokesperson told.
“Bern is an important part of our history and will continue to be so for the future,” the spokesperson said.
A Swiss government website for small businesses cites “several studies” showing that the “Swiss brand” can represent as much as 20% of the sale price of certain products, and as much as 50% for luxury items, compared with similar goods from other countries.
The “Swissness” legislation aims to protect the value of the Swiss label, according to the website.
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