TikTok has announced the rollout of new features designed to give users greater control over their “For You Feed” (FYF), enhancing content personalization across the platform.
In a press release issued on Wednesday, TikTok highlighted that the update is part of its broader initiative to empower users by helping them explore their interests more deeply, filter out unwanted content, and understand how their feed is curated.
The “For You Feed” remains central to the TikTok experience, serving as a gateway for users to connect with content, communities, and creators aligned with their preferences.
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In Pakistan, this feature has played a vital role in amplifying voices and careers of creators such as Adeel Chaudhry with food content, Hamna Zahid in beauty tips, Dr. Zakia Noor in aesthetics, and Momin Saqib through humor and social commentary.
Among the new features is “Manage Topics,” which allows users to customize how frequently they see videos from over 10 popular categories — including creative arts, travel, nature, and sports. While the platform won’t eliminate any category entirely, users can now influence how often certain types of content appear on their feed.
With these updates, TikTok continues its efforts to enhance user experience, providing greater transparency and control over content recommendations.
