In a landmark policy shift, Saudi Arabia has announced plans to allow alcohol sales at select tourist destinations starting in 2026, as part of its Vision 2030 initiative to boost tourism and diversify its economy. The move is geared toward preparing the Kingdom for hosting major global events, including Expo 2030 and the FIFA World Cup in 2034.
According to government sources, about 600 licensed venues—including five-star hotels, resorts, and key tourism zones like NEOM and Sindalah Island—will serve wine, beer, and cider exclusively to non-Muslim visitors. Stronger alcoholic beverages, public advertising, and takeaway sales will remain banned, with consumption restricted strictly to designated on-site areas.
Also Read: Saudia Arabia opens opportunities for Pakistani medical fields
This marks the most significant relaxation of Saudi Arabia’s alcohol prohibition in over 70 years. However, the broader ban for Saudi citizens and Muslim residents will remain intact, and religious cities such as Mecca and Medina will continue to prohibit alcohol completely.
The government promises strict regulation of the new venues, with trained staff and legal oversight to ensure compliance. Violations may result in severe penalties, including venue shutdowns. The policy is designed to attract international tourists while maintaining the Kingdom’s cultural boundaries.
