Saudi Arabia Organizes First-Ever Swimsuit Fashion Show

Saudi Arabia made history by hosting its inaugural fashion show featuring swimsuit models, signaling a significant shift in a nation where, just a few years ago, women were mandated to wear abaya robes covering their bodies.The event, held poolside, presented a collection by Moroccan designer Yasmina Qanzal, predominantly showcasing one-piece swimsuits in red, beige, and blue tones. Many models displayed exposed shoulders and partially visible midriffs.

Qanzal expressed that while Saudi Arabia is traditionally conservative, the aim was to present elegant swimsuits representing the Arab world. The show, held during the Red Sea Fashion Week at the St. Regis Red Sea Resort, symbolized a historic moment in Saudi Arabia’s evolving fashion landscape, aligned with the Vision 2030 reform program led by Crown Prince Mohammed bin Salman.

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Under Mohammed bin Salman’s leadership since 2017, Saudi Arabia has undergone social reforms aimed at modernization, including reviving cinemas and organizing mixed-gender events, while simultaneously tightening control over dissent.

Attendees, such as Syrian fashion influencer Shouq Mohammed, viewed the event as part of Saudi Arabia’s broader efforts to diversify its economy, particularly in the fashion and tourism sectors.

According to the Saudi Fashion Commission, the fashion industry contributed significantly to the national GDP and employed a substantial workforce, reflecting its growing importance in the country’s economic landscape.