Islamabad, 24 Sep 2024 – Romina Khurshid Alam, the Coordinator to the Prime Minister on Climate Change, praised Murree Brewery Company for its initiative to produce electricity sustainably. Under the leadership of Mr. Isphanyar Bhandara, MNA, the historic beverages company has commenced the production of 120 kV solar power at its factories in Rawalpindi.
During her visit to the factory, Ms. Romina Khurshid Alam inaugurated the solar power project alongside Mr. Bhandara, with officials from the environment department, staff members, and local community representatives in attendance.
In her remarks, Ms. Romina emphasized the significant costs Pakistan faces due to the adverse impacts of climate change on various socio-economic sectors, particularly agriculture, energy, and water. She underscored the necessity of collaboration with the industrial and private sectors to mitigate these negative effects.
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“As the impacts of human-caused climate change become increasingly evident, the private sector in Pakistan has a vital role to play in reducing carbon emissions and promoting sustainable business practices,” she stated.
Recognizing the urgent need for action, she noted that businesses across various industries are beginning to understand their responsibility to reduce carbon emissions and contribute to a greener future for Pakistan. She highlighted the critical role of private sector involvement in achieving carbon reduction goals, alongside broader economic and social benefits, in line with government green energy policies.
A senior representative from Murree Brewery informed the PM’s coordinator that the solar energy project is expected to generate 166,440 units of electricity annually, which will help reduce 150 metric tons of carbon emissions each year and prevent the cutting down of approximately 7,000 trees annually.
Ms. Romina praised Murree Brewery’s initiative, stating that it should serve as an inspiring model for other private sector businesses and industries across the country. She urged the private sector to take the lead in investing in renewable energy projects, including solar and wind farms, to foster cleaner energy production and decrease reliance on fossil fuels.
“Such green initiatives are economically, environmentally, and socially significant, and the government will support such efforts by the private sector,” she emphasized.
She also highlighted the importance of public-private partnerships in promoting green energy projects, stating that collaboration is essential for effectively addressing climate change. Joint initiatives can enhance resource sharing, technology transfer, and capacity building.
Ms. Romina concluded by remarking that by promoting sustainable products and practices, businesses can influence consumer behavior, encouraging a shift towards low-carbon choices among the public. She reiterated that the commitment of the private sector to reduce carbon emissions is crucial for Pakistan to achieve its environmental sustainability and climate resilience goals.
“By embracing innovation, implementing sustainable practices, and collaborating with stakeholders, businesses can lead the way toward a greener, more resilient future,” she asserted.
