Google’s 2025 annual search report shows that the Pakistan Super League (PSL) continues to be one of India’s most-searched sporting events, despite political tensions and restrictions on Pakistani content and athletes. Indian fans remained keenly interested in PSL match scores and updates even when broadcasters in India were barred from airing PSL X.
The report highlights India’s strong engagement with sports, tech, and cultural content. PSL’s popularity persists ahead of PSL 11, set to launch in April 2026 with two additional teams, generating increased excitement. High-profile players like Faf du Plessis and Moeen Ali have already committed to joining the PSL, opting for it over the IPL this season.
To capitalize on growing international interest, the Pakistan Cricket Board (PCB) plans promotional tours of the PSL trophy across the UK and the US. These events aim to expand the league’s global presence and attract foreign investment. A PSL Roadshow in the United States and a showcase at London’s Lord’s Cricket Ground will bring together investors, commercial partners, and cricket fans, highlighting the league’s growth, commercial potential, and long-term vision.
The addition of two new franchises has already drawn significant interest from potential buyers. Through roadshows and international promotions, the PCB is positioning PSL as not only a major cricketing event but also a growing global business opportunity. The league’s expansion strategy emphasizes strengthening international engagement, fostering commercial partnerships, and building the PSL brand beyond Pakistan.
Despite geopolitical challenges, the PSL maintains strong cross-border popularity and commercial appeal, reinforcing its status as a leading T20 league in the cricketing world.
