The Directorate General of Customs Valuation has revised import values for branded olives to reflect current global prices and ensure accurate duty assessments nationwide.
Officials said the updated valuation replaces outdated rates in Pakistan that no longer matched international market trends or reflected recent pricing shifts.
The new framework applies to major brands including Borges, Figaro, Del Monte, and others widely imported into domestic markets.
Authorities issued the update through Valuation Ruling No. 2045 of 2026, replacing a previous ruling introduced in 2022 after market conditions significantly changed.
Importers told officials during consultations that their declared values reflected recent price patterns and showed no signs of under-invoicing or misreporting practices.
After reviewing ninety days of import data, global price trends, and seasonal crop patterns, regulators finalized a brand-wise valuation system for transparency.
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