Pakistan’s call centers and Business Process Outsourcing (BPO) sector saw strong growth in the 2024–25 financial year. According to the State Bank of Pakistan (SBP), this segment earned about $328 million in export — up from $263 million in FY24, a solid 24.6% year-on-year gain.
Industry experts believe this growth reflects expanding operations and rising demand from international clients. Adeel Azhar, President of the Call Centers Association of Pakistan (CCAP), said the sector has struck new partnerships with clients in Germany, Spain, Italy, Dubai, the US, and more. He noted that 90% of call centers serve foreign markets, while the remainder work for multinationals and utility firms within Pakistan.
There are over 1,000 call centers registered with the Pakistan Software Export Board (PSEB), along with around 500 additional large centers in various cities. Combined with smaller units—often part of software houses, digital agencies, or e‑commerce firms—these centers employ over one million people. This workforce underscores Pakistan’s growing position as a global outsourcing hub.
Despite concerns over scam operations like “Dabba” centers, industry leaders emphasize that these are isolated cases. Muhammad Umair Nizam, Senior Vice Chairman at P@SHA, reaffirmed that the vast majority of Pakistan’s IT and BPO industry operates with integrity and professionalism.
With continued growth in foreign exchange through call centers, the sector is expected to boost its contribution to Pakistan’s overall IT‑enabled services exports. As Pakistan continues on this upward trajectory, the call center industry stands as a key pillar in the country’s IT export success.
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